Apple share price soars to new high

Screen_shot_2012-08-29_at_8.07.17_AM.png08/29/2012 (press release: OnlinePR) // Les Yates

Shares in technology giant Apple reached a new high earlier this week, with the company’s continued dominance in its field seemingly making it an irresistible proposition to investors.

Apple further cemented its position the world’s biggest public company on Monday (August 21st) when its value soared to a new peak of $623bn (£392bn), having overtaken previous number two Exxon Mobil last year. The firm also remains some way ahead of other tech industry heavyweights, including Microsoft, the value of which peaked at $620.58bn back in 1999.

Anticipation surrounding Apple’s forthcoming iPhone 5 – reportedly set for a September release date – has reached fever-pitch in recent weeks, with the company’s devoted fanbase clamouring to get their hands on the latest model in the best-selling series. Hundreds of millions of iPhone accessories have been sold since the first edition was launched back in 2007, and it seems likely there will be another surge when the fifth iPhone finally hits the shelves.

“After relatively minor changes between the last two devices we’ve had a cheeky, early look at the possible new iPhone- yes it’s cool!” said Richard Mercer, marketing director at The Snugg. “It’s bigger, but slimmer. The screen is just beautiful! This means we’ve been able to design and make cases that are going to keep your iPhone 5 secure and protected as well as looking stylish. We can’t wait to get good quality cases onto the market to coincide with the iPhone release date.”

To mark the impending launch of the latest addition to the iPhone family, The Snugg have used their knowledge of the upcoming handset’s design to make a remarkable promise: They will ship their iPhone 5 case to anyone who pre-orders it on the same day that the new iPhone launches. There are currently four different iPhone 5 cases available for pre-order from The Snugg’s website, designed to protect the bigger, but slimmer handset from everyday bumps and scrapes and keep its beautiful new screen looking pristine.

Although Apple’s recent growth has been exceptional, analysts point out that the company still has further room for expansion. It currently holds a six per cent share of the global mobile phone market, and with high-profile new product launches imminent, there’s real potential for Apple’s value to surge past the $1trn mark at some point within the next few years.

ENDS

For more details contact:

Name: Les Yates, online marketing manager

Tel: 01204 488 919

Email: l.yates@thesnugg.com