Shaw Floors Helps Facebook Fans Make Their House a Home in September

AJ_Rose.png09/13/2012 (press release: CambridgePRGroup) // Burlington, Mass. // A.J. Rose Carpets & Flooring

As the days get shorter and cooler, signaling that autumn is almost here, the changing of the seasons gives many homeowners the urge to redecorate. Throughout September, Shaw Floors is helping to turn that impulse into reality by giving away a floor from its HGTV HOME Flooring selection to one Facebook fan each day.

The 30 Days of HGTV HOME Floor-A-Day Giveaway offers winners their choice of laminate, hardwood, carpet or area rugs in a variety of styles to cover a 180-square-foot room. To enter the contest, participants must like Shaw Floors on Facebook at www.facebook.com/shawfloors, then fill out the registration form on the 30 Days of HGTV page. In addition to the daily floor giveaway, one grand-prize winner will be chosen on Oct. 2 to receive a $2,500 Shaw Floors gift card that can be used at any retailer that sells the HGTV HOME flooring by Shaw collection.

“Buyers value Shaw flooring because of its combination of style and durability, and its HGTV HOME collection is a popular choice because it suits a lot of different tastes,” said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston flooring store. “Giving away free flooring to 30 different people shows just how much confidence Shaw has in its products and the word-of-mouth benefits that they’ll produce.”

To provide some creative inspiration for contest participants, Shaw also asked 30 bloggers to share a project that transformed their homes. Fans can look at photos of the projects online, which include everything from a laundry-room redecoration to a garage-sale chair makeover, and vote once per day throughout September for their favorites. The blogger with the most votes at the end of the month will receive their choice of flooring from the HGTV HOME collection, as well as an area rug to give away on his or her blog.

The HGTV HOME Flooring by Shaw line features stylish designs from the experts at the HGTV home and lifestyle cable network, and the products are manufactured by Shaw to not only be comfortable and durable, but environmentally friendly as well. For example, contest winners will be able to opt for Anso Nylon carpet, which is made from 25-percent recycled content and comes in a wide array of colors, patterns and textures.

Those searching for an attractive hardwood that is soft on the environment will want to consider Epic Hardwood, another eco-friendly offering from the HGTV HOME Flooring by Shaw line; it’s the only hardwood that has met the rigorous sustainability criteria for Cradle to Cradle certification. Meanwhile, the collection’s area rugs, tile and stone also include options that are made with recycled materials.

“It’s becoming more important for companies to be eco-conscious with their products and business practices, but sustainability has long been part of Shaw’s outlook, and the company continues to be an industry leader in that regard,” added Greenberg. “Whether you are looking at carpet, hardwood or laminate, Shaw Floors can cover your entire home with a much smaller environmental footprint.”

About A.J. Rose Carpets & Flooring:

Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.