05/12/2011 (press release: socialmediareport) // Dallas, Texas, USA // Mark Zaman
Dallas, Texas – Social Media Marketing has become an essential element of lawyer marketing campaigns for legal professionals in a wide range of practice areas. It is a unique solution for those seeking to not only reach a broad spectrum of prospective clients, but also obtain valuable feedback for assessing their needs. In a recent interview by Mark Zaman of Social Media Report 247, a new startup blog for social media marketing and reporting, with renowned lawyer marketing firm Cepac, helpful tips on how small to mid size law firms can use Facebook and Twitter in their marketing mix were provided. Rene Perras of CEPAC outlined the following essential elements that are commonly overlooked in understanding how to get the most value from the use of social media for attorneys and law firms.
Key Points to Consider when building Social Media Marketing plan for Lawyer Marketing
Choosing Right Social Media Platform
It is important to choose the right social media platform for one’s unique needs – There are several social media websites that exist aside from the widely popular Facebook and Twitter. Attorneys should become familiar with the range of sites available that may be best suited for their unique needs, as opposed to randomly selecting those most trafficked solely for this reason. Other sites may have an audience base that would be more receptive to a firm’s marketing campaign. Facebook advertising is one great way to create drip campaigns to test the medium. More information about Facebook advertising for law firms can be obtained by calling Rene Perras at: 561.775.7620 or by visiting the CEPAC lawyer marketing firm’s website at http://www.cepac.com.
Developing Action Plan
It is important to develop a plan of action – Although a law firm may understand the importance of using social media, if one is unsure of their distinct purpose for doing so it can stagnate progress. By developing a plan based on what the desired outcome is for social media use, attorneys and firms are better equipped to effectively interact with their target audience. “CEPAC helps law firms build effective social media marketing plans to achieve a high ROI,” says lawyer marketing expert Rene Perras.
Build Personalize Connections
It is important to think in terms of developing personalized connections – Social media users interact with others online not to be advised or sit through a presentation, they are seeking a personalized connection with those in their social network. Therefore, it is important for attorneys to demonstrate to users that they are approachable and human, not an entity seeking to sell them on an idea. Many law firms unknowingly engage marketing firms that are not familiar with attorney advertising rules and guidelines. It is essential that when selecting a marketing firm, law firms check whether the lawyer marketing firm has worked on Internet marketing projects for law firms, and has a good grasp of rules as stipulated by credible organizations. CEPAC works very closely with top tier legal associations such as the Florida Justice Association.
Online socializing has become a part of doing business – Some professionals have overlooked the potential in the use of social media by writing it off as a means to simply socialize online. However, it provides a platform for professional networking that can help catapult one to the next level of success, while giving them an opportunity to obtain valuable feedback from one’s target audience at the same time.
Cepac can help attorneys and firms understand the benefits of social media driven online marketing for their particular practice. Legal professionals may visit http://www.cepac.com for information on obtaining a free consultation about their marketing needs.
About Cepac lawyer marketing
Cepac lawyer marketing is an attorney Internet marketing firm that helps legal professionals increase recognition for their brand through custom legal advertising solutions. With offices in Dallas, San Francisco, Palm Beach, New York, and Montreal, the firm has provided services for the most renowned law firms in the nation.
For more information about Cepac, or the services provided by the lawyer-marketing firm, please visit http://www.cepac.com/.
About social media marketing blog Social Media Report 247
Social Media Report 247 is a blog created to help keep companies and professional firms updated on the latest trends and advancements in social media marketing and SEO. For more information about the blog, or to review the latest posts, please visit social media marketing blog Social Media Report 247