01/22/2012 (press release: michaelbentleymba) // Boston, MA, USA // Michael Cahill
Today Reebok, one of the world’s leading fitness brands, and CrossFit,the revolutionary strength and conditioning program, are opening the very first Reebok CrossFit fitness facility and retail kiosk in Boston.
The new Reebok CrossFit Back Bay facility will join the global network of more than 3,000 CrossFit boxes in 57 countries that provide people of all ages and fitness levels with the opportunity to change the way they experience fitness.
Located at 31 Saint James Avenue in the heart of the Back Bay the Reebok CrossFit Back Bay facility gives residents of Boston an opportunity to become part of the CrossFit community and join CrossFitters around the world who are forging elite fitness.
“Reebok and CrossFit are working together to change the way the world perceives and experiences fitness, and the opening of the first Reebok CrossFit box in Boston gives Bostonians the chance to push themselves to get physically fit in a fun, community-oriented environment,” said Reebok’s Chris Froio. “Whether you’ve been going to the gym for years or you’re new to exercise, you’ll feel the difference the first time you experience CrossFit – we’re a real community, with people of all ages and abilities, working together to get fit.”
The CrossFit program is designed for universal scalability, making it the perfect fitness application for any committed individual regardless of experience. Every day at CrossFit boxes around the world, men and women of all ages, sizes and fitness levels have fun while they attack the “Workout of the Day” (or WOD, as it’s more commonly called) together, rooting each other onto completion or personal records. CrossFitters workouts target and develop agility, balance, speed, power, accuracy, stamina, coordination, flexibility, strength and cardiovascular endurance in keeping with the CrossFit philosophy of “constantly varied, high-intensity, functional movement.”
More information about the Reebok CrossFit Back Bay facility can be found online at www.crossfitreebokbackbay or by emailing at [email protected]