02/27/2012 (press release: Catalyst Healthcare Research) // Nashville, TN, US // Catalyst Healthcare Research
Catalyst Healthcare Research released a new resource today to help hospital and health plan marketers save time and money when conducting qualitative research. The Nashville-based market research firm announced the release of its first eBook – Five Ways to Drive Creativity and Innovation in Healthcare: How to Use Bulletin Board Focus Groups to Make Confident, Cost-Effective Business Decisions.
The eBook explores the rich, interactive features of online bulletin boards for qualitative research, explains how the boards differ from live focus groups, and details five ways they are being used to generate key insights. Topics include how to use the boards for ad and concept testing, web-based co-creation projects, tracking true customer experiences through user-generated content, and talking to difficult-to-reach populations of people.
“In an industry where change has become the norm and financial pressure continues to grow, healthcare marketers need ways to inform strategic business decisions faster and cheaper,” says Dan Prince, president and founder of Catalyst Healthcare Research. “This eBook is packed with ideas for how we are using online bulletin boards to capture timely, actionable insights from patients, health plan members, physicians, and executives.”
Visit www.catalysthealthcareresearch.com/bbfg-ebook to download your free copy of the eBook.
ABOUT CATALYST HEALTHCARE RESEARCH – Catalyst Healthcare Research (CHR) is a full-service research firm specializing in designing and conducting custom studies for health plans, health providers, and suppliers to the healthcare industry. Using a range of innovative research tools, CHR delivers key insights to healthcare organizations who want to understand, measure, and leverage “customer experience” to build stronger brands and capture more market share. CHR serves healthcare clients from start-ups to the Fortune 500 from its headquarters in Nashville, Tennessee. Learn more at www.CatalystHCR.com or call Sheila King at (615) 297-6535.