04/02/2012 (press release: [email protected]) // Atlantic City, New Jersey, United States // Terry Robinson
In March 2012, Andy Goth owner of Greek’s Pizza in Muncie Indiana contacted Text Message Marketing firm Text2VIP for assistance in creating Greek’s SMS campaign. After briefly discussing the strategy, Text2VIP consultants suggested the use of a one-time offer as an incentive to acquire mobile “Opt-ins” from Greek’s guests. Because Text2VIP’s software has both tracking and dynamic expiration date abilities, Greek’s was able to protect their text marketing coupon offer for a discounted pizza from being redeemed more than once by any consumer.
“For four years we’ve been providing text message marketing solutions for brands nationwide. Many of our clients are restaurants and specifically some specializing in Pizza as well. We have a deep understanding of how to launch their Text Marketing campaigns and build our client’s database”, said Paul Faherty, Partner at Text2VIP. “Greek’s has a longstanding excellent reputation as a popular spot in Muncie. Their proximity to Ball State made the decision to implement a text message marketing program a no-brainer.”
In just their first 10 days, Greek’s Pizza was able to amass an opt-in database of 1,000 consumers. With consent now having been obtained, Greek’s set about scheduling their first text message blast the following week and consulted with Text2VIP on their offer. It was decided that the offer would be for a Large Pizza at a discounted price and only be valid for a 48 hour period. Targeting the slowest two day period of the week, the text message blast was then broadcast from Text2VIP’s cloud based platform. In total, 176 text message coupons were redeemed for over a 17% response in under 48 hours.
Andy Goth of Greek’s Pizza Muncie reports, “The response to our Text Messaging Campaign has been tremendous. We’ve had to increase our product on hand just to keep up with the traffic being driven by the SMS Campaign.” Continuing he added, “It was critical that we built our text marketing database using a great offer, but at the same time, ensure that the text coupons could only be redeemed during periods which benefited Greek’s. Text2VIP’s dynamic expiration dating software was able to provide this. I can’t believe I waited this long to start our program!”