05/29/2012 (press release: elizabethvs) // Atlanta, GA, USA // Elizabeth Gurry
Today, KiraGrace released the new Warrior Yoga Collection, unveiling a partnership with Off the Mat, Into the World™. 100% of the profits from the sales of select key pieces in the KiraGrace Warrior Yoga Collection will go to support Off the Mat, Into the World’s Project Springboard.
“The choice to partner with Off the Mat, Into the World with the launch of our Warrior Yoga Collection was natural,” said Kira Karmazin, founder of KiraGrace. “From inception, the KiraGrace brand has been dedicated to working with and giving back to the yoga community. Partnering with Off the Mat, Into the World’s Project Springboard allows us to help support the growth and development of true warrior women who are poised to take their emerging social change initiatives to the next level.”
The new KiraGrace Warrior Yoga Collection was designed for the warrior goddess in all of us. The warrior woman is confident, fierce, strong and wise. She is a leader, and she inspires through her strength and compassion. Embracing the spirit of the warrior goddess, this new collection features bold hues, powerful silhouettes and daring details. The KiraGrace Warrior Yoga Collection is a highly technical performance yoga collection, designed to inspire your practice, while celebrating your inner warrior.
The Warrior Yoga Collection is available online starting today at kiragrace.com. For more information visit kiragrace.com or facebook.com/KiraGraceyoga.
KiraGrace is on a mission to provide inspirational products to women moving through life’s journeys and transitions. Made in the USA – for women, by women – KiraGrace collections are designed to fit and enhance individual goddess shapes. KiraGrace.com offers yoga apparel, accessories and gifts, all uniquely designed and selected to celebrate and inspire women.
About Off the Mat, Into the World™
Off the Mat, Into the World™ is a non-profit organization using yoga’s values of awareness, sustainability and service to empower activism from a grassroots level. Off the Mat uses an innovative toolkit to train, connect and guide new leaders to discover their purpose and create conscious social change. Tens of thousands of mobilized activists have raised over $2 Million through Off the Mat programs such as Global SevaChallenge, the Empowered Youth Initiative and YogaVotes. Off the Mat was founded in 2007 by three of the yoga community’s most well-known and influential teachers, Seane Corn, Suzanne Sterling and Hala Khouri. The organization is based in San Francisco, California as part of the non-profit Engage Network. Learn more about Off the Mat, Into the World™ and its success stories at www.offthematintotheworld.org