07/27/2012 // (Blog: diyinstitute) // Mission Viejo, CA, US // McClain Concepts
One study recently showed that pop music is indeed getting louder and sounding the same. McClain Concepts, an Orange County consulting group, says that the problem is not just in music, but in the greater culture at large. More specifically, flashy campaigns generally mask a lack of quality or are designed to minimize inherent flaws.
Read the full story on:OC Business Consulting: Volume no Substitute for Quality
A team led by artificial intelligence specialist Joan Serra at the Spanish National Research Council ran music from the last 50 years through some complex algorithms and found that pop songs have become intrinsically louder and more bland in terms of the chords, melodies and types of sound used.