08/08/2012 (press release: Inbound Marketing PR) // Englewood, CO, USA // Julianne Salisbury
The Great Online, LLC is releasing a content management package for businesses looking to improve search visibility. Fresh content is becoming very important and those who rely solely on the creation of inbound links might be left out. In order to satisfy both search engines and human beings, creating unique and relevant content is key.
Content is king. That’s the message Google is sending to business owners. Small to large companies alike rely on Google and other search engines to get found on the Internet. The new algorithm changes Google has put in place in recent months may have caused a bit of a panic initially, however, balance is the key as you adjust to the changes.
In the past, there has been a heavy emphasis placed on building inbound links. These inbound links are looked at as votes in Google’s eyes and still have the biggest impact on where you rank in the search results. However, Google (and inbound marketing companies alike) are emphasizing that quality content is becoming more and more important.
When creating quality content for your website, using targeted keywords will go a long way to getting you highly ranked. Blog articles are the best way to add quality, relevant content to your website. Press releases and whitepapers are also great sources of content if you put them on your website.
Social media sites like Facebook and Twitter give businesses an additional platform to create great content. In addition, the more people who share your content on social media platforms, the more links you will gain. Social media’s biggest benefit may be word of mouth, but it can also be used to boost your SEO efforts.
Even though there are sure to be more changes in Google algorithms in the future, businesses don’t have to suffer the consequences if they are adding quality content to their website and social media properties. With the new content management package from The Great Online, creating quality content can be simple and affordable.
For more information, contact us at [email protected] or give us a call at 888-360-4535.
About The Great Online
Since 2008, The Great Online has been helping businesses “get found” online. The Great Online provides online marketing packages designed to help businesses dramatically increase their lead generation, build credibility through better online content, and improve online visibility to reach a larger base of potential customers. As an “online marketing concierge,” The Great Online makes it simple and affordable for businesses to outsource their online marketing services including search engine optimization, social media marketing, e-mail marketing, pay-per-click advertising, online directory management, website development, and digital public relations. The Great Online helps businesses transform their online sites (Web Site, Facebook, LinkedIn, Twitter, and Google+) into a marketing machine that produces the right leads and helps convert a higher percentage of them into qualified opportunities. Learn more by calling 888.360.4535 or visiting www.TheGreatOnline.com.