10/11/2012 (press release: DPRi) // Helen Reid
UC Finance, the only UK company offering accessible finance packages to contractors, has selected PR and content marketing expert Digital PR Incorporated (DPRi) to lead the launch of its unique Timesheet Finance product and boost the company’s profile across its target markets.
Focusing upon DPRi’s content based approach and expertise in operating within the digital landscape, UC Finance has tasked the Digital PR agency with growing its already substantial customer base and creating a long term credible business profile – both online and offline – for the fledgling company.
“Simultaneously launching both a company and a unique product to the UK markets, we need an expert PR agency that understands our business, addresses the key issues and takes a strategic approach to support our growth. Enlisting a PR team that supports both internal and external PR and marketing efforts is fundamental for us, and we’re confident that DPRi will deliver a successful product launch and ongoing PR and communications campaign thereafter,” explained Alasdair McGill, CEO at UC Finance.
The appointment will see DPRi plan and execute an integrated campaign blending multi-channel content marketing, Digital PR, search engine optimisation, traditional public relations and media outreach, designed to introduce UC Finance’s concept to the personal finance business community and financial services industry, while educating the target market – Britain’s 1.5 million freelancers and contractors – of its core financial package, Timesheet Finance.
Helen Reid, Account Director at Digital PR inc commented on the partnership:
“This is a significant win for DPRi, not least because UC Finance has appointed us at such a crucial stage to provide both internal consultancy and external support, and we will be making use of our full range skills and tools to deliver the dual focused campaign. Faced with a challenging and highly competitive financial services market, we are looking forward to delivering on our commitment to service and quality by providing freelancers and contractors with every opportunity to engage with the company and the Timesheet Finance brand.”
UC Finance, a company established to disrupt the financial services status quo by introducing a unique finance package to contractors and freelancers throughout the UK, requires a comprehensive and proactive PR and communications strategy that successfully launches its Timesheet Finance product. Thereafter, the campaign is set to continue to build the company’s profile both on and offline, carving out a significant presence at the cutting edge of the financial services industry.
“Both teams really hit it off from the outset which is fantastic. Working with a group of people that are as passionate as we are, hold similar core values and apply such a professional work ethic, I’m confident that DPRi and UC Finance will build a great working relationship which will in turn, result in the delivery of a successful Digital PR campaign in the coming months,” added Reid.