10/23/2012 (press release: Inbound Marketing PR) // Denver, CO, USA // Julianne Salisbury
Denver inbound marketing company, The Great Online, announced today the release of a Pinterest marketing guide for small and medium-sized businesses. Even though Pinterest has been around since 2010, many marketers still struggle with how to best integrate the virtual pin-board site into their social media marketing mix. The Great Online’s guide gives readers an opportunistic feeling because, with a little bit of knowledge and some hands-on practice, utilizing Pinterest can be a beneficial and fun platform. The guide offers general information about the social, photo sharing site, tips and strategies for best practices, and real world examples of some successful Pinterest campaigns.
Pinterest Marketing Tips for Small Businesses“We see the frustration and confusion many busy marketers are facing with trying to learn and truly understand yet another social network,” says Joe Caston, chief executive officer for The Great Online. “While it may seem daunting to add Pinterest to your social media marketing plans, if you don’t take the time to make sure your company has a presence, you will be missing out on an invaluable marketing opportunity where you can connect with your customers on a highly personal level. This is why we have created a guide to walk marketers through the basics of Pinterest and beyond.”
The Pinterest marketing guide discusses three key benefits that can be obtained from using Pinterest:
– Traffic: linking images back to websites or blogs create web traffic and yield higher conversions
– Brand awareness: highlighting products and services through visually-appealing images
– Customized offers: promotions, discounts, or interesting facts about a business that current and potential customers will find useful
For more information on the Pinterest Marketing Guide, or other inbound marketing questions, visit us at www.TheGreatOnline.com.
About The Great Online
Since 2008, The Great Online has been helping businesses “get found” online. The Great Online provides online marketing packages designed to help businesses dramatically increase their lead generation, build credibility through better online content, and improve online visibility to reach a larger base of potential customers. As an “online marketing concierge,” The Great Online makes it simple and affordable for businesses to outsource their online marketing services including search engine optimization, social media marketing, e-mail marketing, pay-per-click advertising, online directory management, website development, and digital public relations. The Great Online helps businesses transform their online sites (Web Site, Facebook, LinkedIn, Twitter, and Google+) into a marketing machine that produces the right leads and helps convert a higher percentage of them into qualified opportunities. Learn more by calling 888.360.4535 or visiting www.TheGreatOnline.com.