Logo
  • Press Releases
    • Technology Press Release
    • Social Pluggs
    • Press Releases
    • Legal Press Release
    • Home Decor Press Release
    • Health Press Release
    • Featured Stories
    • Entertainment & Lifestyle Press Release
    • Business News
    • Blog Stories
  • News
  • Video News
  • Create Account

Facebook Marketing for Lawyers: The Positive and Negative Sides

10/29/2012 (press release: qamarzaman6) // Dallas, TX, USA // Qamar Zaman

Social media’s role in business especially in lawyer marketing often encounters criticisms from naysayers. Facebook as one of the largest and most sought social media marketing tools is not exempted.

Using Facebook as a marketing tool to promote a lawyer’s or a law firm’s services has already been proven as effective and has produced higher ROIs to some businesses in the Fortune 500 list. But, although this is the case, there are some establishments who reported the opposite. This becomes the reason why some start-up attorneys are having second thoughts and doubts when it comes to investing time and money in building their own marketing campaign in Facebook.

The Positive Side

Before we’ll deal with what the naysayers are saying, let us check first why start-up attorneys and law firms should use Facebook as one of their primary tools in attracting potential clients.

As most start-ups have no financial stability, it is essential to find a marketing platform that doesn’t hurt their budget. Creating a Facebook fan page costs nothing at all. This is beneficial for lawyers who wanted to create visibility and brand online but don’t have the resources to pay for expensive ads and other promotional campaigns.

The next good thing about Facebook that start-up attorneys can benefit from is it provides an easy system of building engagement and communication between them and their clients. Although there are some legal intricacies when it comes to using the platform, they are created to protect both parties. Studying Facebook’s user policy should be a priority before starting a fan page.

The ability to track progress and user engagement is by far one of the most useful features of Facebook’s fan page. Start-up attorneys don’t need to buy or subscribe to any expensive tracking software to monitor results of their marketing campaign.

These are just some of the basic benefits in using Facebook as a platform for Lawyer Marketing.

The Negative Side

Even the most useful device if used improperly and if used by someone who doesn’t have the ability can produce undesirable results. This can also be compared to what the naysayers are babbling about Facebook. Using it as a marketing tool can become disastrous if run by inexperienced self-proclaim experts and also, if executed by individuals who have no enough knowledge on how to run an effective Facebook Marketing for Lawyers.

The downside of Facebook Marketing is not about the platform but the people who are using it. The most common disaster happens when a lawyer who has no enough knowledge about Facebook Marketing tried to DIY the process without doing proper research and without consulting experienced Facebook Marketing professionals. This is one of the common reasons why they fail and become discouraged to the point of becoming one of the naysayers.

Another downside of Facebook Marketing is the occurrence of “experts” that spring up like mushrooms. They often promise about increasing ROI and the like but they don’t even know how to set goals and strategies. They only promise to increase the number of fans and followers without taking into consideration about other important aspects like target audience, engagement, and content.

Conclusion

Facebook Marketing for Lawyers is not a one-shot marketing strategy. In executing any kinds of social media campaign, it is of utmost importance that it is done by a professional or someone who fully knows how to run an effective campaign. No matter how good the marketing platform, if it is entrusted in the wrong hands, failure will always be the end result.


  • Diggit
  • Pinterest
  • Twitter
  • Linkedin
  • Google+
  • Facebook
  • Reddit
  • Stumble

Related posts:

The Benefits of Google+ for Search Engine Optimization Should You Write a Press Release to Promote Your Blog? Dallas Auto Accident Lawyer Discusses the Car Crash Settlement Process Pay Discrimination: How USA 2015 FIFA Women’s World Cup Win Sheds Light on Issue
October 29, 2012   QamarZaman
QamarZaman October 29, 2012 2:48 pm
Legal Press Release, News, Social Pluggs, Technology Press Release facebook, law firms, lawyer marketing, marketing campaign, marketing strategy, media marketing, start ups, tracking software
×

Categories

  • Automotive PR
  • Blog Stories
  • Business News
  • Criminal Law
  • Dallas
  • Employment Law
  • Entertainment & Lifestyle Press Release
  • Events
  • False Clam Act
  • Featured Stories
  • Google Hangouts
  • Health Press Release
  • Home Decor Press Release
  • Legal Press Release
  • News
  • Personal Injury Law
  • Press Releases
  • Press Releases
  • Restaurant & Dining
  • Rising Star
  • Social Pluggs
  • Sports
  • Technology Press Release
  • Twitter
  • Video News
  • West Palm Beach

Recent Press Releases

  • Who Has A Better Lineup, Dodgers or Blue Jays? – Mary Rodriguez April 29, 2022
  • sleeping beauty fairies. – Samuel Wilson April 29, 2022
  • How to create a more environmentally friendly manufacturing site – David Smith April 29, 2022
  • Intellabridge Technology Corporation Announces Change of Company Auditor, Change of Year End, and Filing of Restated Financial Statements for the Years Ended December 31, 2018 and December 31, 2019 April 29, 2022
  • 3 Easy Steps to Rank Your Blog – Matthew April 29, 2022
  • How to Call a Cat – GPosting April 29, 2022
  • Things To Consider While Playing Fantasy Cricket – Chester April 29, 2022
  • SaitaRealty (SAITAREALTY) Is Now Available for Trading on LBank Exchange April 29, 2022
  • What Happens If You Miss the Tax Deadline? – GPosting April 29, 2022
  • Sanji Inu (SANJI) Is Now Available for Trading on LBank Exchange April 29, 2022
  • Missed the tax deadline? Here’s what you should do – GPosting April 29, 2022
  • Renewable Energy Token (RET) Is Now Available for Trading on LBank Exchange April 29, 2022
  • You Missed the Tax Deadline. Now, What Should You Do? – GPosting April 29, 2022
  • LBank Exchange Will List Talent (TNT) on May 4, 2022 April 29, 2022
  • How A Good Guest Post Can Help You Sell – Rocky April 29, 2022
  • SX Network Closes $9.5 Million Funding Round Led by Hack VC and Polygon Founder Sandeep Nailwal April 29, 2022
  • Relationship Between Amortization Vs. Depreciation – GPosting April 29, 2022
  • LFW Introduces Legend of Galaxy April 29, 2022
  • Avoid Common Mistakes While Writing A Guest Blog Post – Landyn April 29, 2022
  • Bitcoin miner Riot Blockchain to add up to 1GW in mining capacity with new Texas facility April 29, 2022

Share Buttons

  • Diggit
  • Pinterest
  • Twitter
  • Linkedin
  • Google+
  • Facebook
  • Reddit
  • Stumble

Tags

Boca Car Accident Lawyer business charity cosmetic surgery dallas dallas criminal defense lawyer digital marketing eBooks education Entertainment facebook finance florida google HVAC Contractor indoor air quality iPhone King Mohammed VI lender marketing Missguided MOROCCO mortgage Music nfm lending NFM Salute online forms Parcel2Go parcel delivery Philadelphia car accident lawyer real estate Royal Thai Army search engine optimization seo Small Business Social media Southern Surgical Arts technology Texas Texas criminal defense lawyer Thai Army Thailand The Harley Medical Group twitter Zara Tours

Old Stories

Copyright © 2022 Submit123PR | Press Release Service
Simple Share Buttons