11/08/2012 (press release: OnlinePR) // For further information, contact: Judy Davis
Online fast fashion retailer Missguided launch their party wear focussed TV campaign in preparation for the festive season. Featuring an array of sequin bralets, lace party dresses and leather skirts the advert showcases the must have pieces for the season ahead.
Launching in early November the new campaign encapsulates the personality and attitude of the Missguided girl. Confident with her look she flaunts the latest show stopping on trend outfits for AW12. She flicks her hair and dances like a whirlwind and it’s clear to see she’s the stand out diamond in the club that’s out to have fun.
The new campaign photography shows off Missguided’s edgy yet glamorous culture in the high energy shoot and always once to flaunt their competitive price points they advertise dresses from £11.99 and AW style separates from £9.99. Missguided has a strong product offering which has recently expanded from their original party wear categories to the launch of their exclusive party dresses, jackets, tops and denim range Peace and Love. Missguided also offer free UK Next Day delivery on all orders over £40.
Having experienced rapid growth since conception in 2009 the brand is currently attracting over 4 million monthly visits to the site whilst hosting 100s of new in products every week. Missguided offer their customer a one off interactive shopping experience with behind the scenes pictures, exclusive product previews and up to date style advice on their blog.
Missguided are also one step ahead of the competition when it comes to their social pages, Missguided’s Facebook page has over 270,000 fans and their twitter account, @Missguidedcouk has over 38,000 followers. Earlier this year Missguided introduced their fans to their social channel “The Missguide” and have since further developed their Instagram, Pinterest, Tumblr and Google + pages where they engage their 16-35 audience with cool editorial content, fashion tips, celebrity get the looks and competitions.
The new campaign launches on Wednesday 8th November on E! You can also catch the new TV advert on the Missguided Youtube channel.
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