11/21/2012 (press release: OnlinePR) // UK // Steven Hickey
Going that extra mile to make Christmas special? Seems you’re not the only one this year, as Christmas spending jumps by nearly £5 per order.
A study of 11,000+ online shops reveals how buying habits in the run up to Christmas are bucking the trend of a slump in consumer spending. In spite of soaring living costs, spiralling youth unemployment and a double dip recession – ecommerce provider ekmPowershop.com have found we’re actually forking out extra on gifts for family and loved ones this festive period.
With just four Christmas shopping weeks left, ekmPowershop.com’s large scale survey found shoppers are currently spending an average of £4.76 more every time they shop online. The 3rd week of November shows an average checkout value of £63.06 compared to £58.30 in the same period last year.
Antony Chesworth from ekmPowershop.com comments: “£4.76 might not seem like a big number, but it represents an 8% rise in value on every order made on the internet – when people have less money than last year. Retailers have been aggressive with their pricing and it’s paid off.”
A report earlier this week by CEBR (the Centre for Economics and Business Research) found that online prices for goods have dropped by 1.2% overall this Christmas, as retailers battle for those all important orders. Shoppers are making the most – buying more for less.
Antony adds: “People love a bargain, retailers are price warring in the run up to Christmas and don’t forget; online shopping’s getting more popular year on year. All this has pushed up average spends online this Christmas, even if the economic climate is drab”.
So a 1.2% price drop has sparked an 8% increase in value on millions of orders for retailers this Christmas. Taking notes Mr Chancellor?
For more information please contact Steven Hickey at ekmPowershop.com on [email protected] or 0844 858 858 0.
Founded in 2002 by then 22 year old Antony Chesworth, ekmPowershop.com has grown to become the UK’s largest ecommerce provider, powering 1 in every 5 ecommerce website.
Now available in 6 countries worldwide, ekmPowershop.com have helped over 35,000 businesses create their own easy to use online shop. Clients include O2, Michelin Tyres, The Mirror, Lotus Cars, Prudential and thousands of SMEs.