11/28/2012 (press release: OnlinePR) // UK // Chris Kane
Ecommerce website ekmPowershop has reminded firms looking to improve their search engine ranking to remember the importance of ‘rich snippets’, small samples of content intended to supply users with relevant, simple information.
Writing on the ekmPowershop blog recently, Steven Hickey, Head of Marketing and BD for ekmPowershop, wrote that generating orders is the key objective for online firms – and Google’s rich snippets can help them achieve this particular aim. He explained that rich snippets are pieces of information have special tags wrapped around them, providing users with content which is relevant to them. This convenient summary information saves users additional effort and should therefore boost the chances of completing a transaction.
“Our SEO experts have been sniffing around rich snippets on ekmPowershop.com for a while now, as Google’s really gained an appetite for them this year,” Steven explained. “So we decided to feed the hungry Google bot with something it really wants to chew on – yummy microdata!”
Star ratings from customer reviews are a particularly good example of a rich snippet, and help to draw customers into eshop – provided, of course, that your average rating is a good one. Of course, you’ll need to make sure that you have the customer reviews feature activated, but rich snippets allow Google to notice the rating and then display it on its search results page. There’s a wide range of other rich snippets that can be added to help boost your web visibility.
Best of all, there’s no need to go through the rigmarole of having to install or configure anything – which can seem like a daunting prospect for those aren’t necessarily au fait with the finer points of web design – because ekmPowershopset rich snippets live across its ekmPowershop.com network this month.
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Founded in 2002 by then 22 year old Antony Chesworth, ekmPowershop.com has grown to become the UK’s largest ecommerce provider, powering 1 in every 5 online shops.
Now available in 6 countries worldwide, ekmPowershop.com have helped over 35,000 businesses create their own easy to use online shop. Clients include O2, Michelin Tyres, The Mirror, Lotus Cars, Prudential and thousands of SMEs.
For further information, please contact:
Name: Chris Kane
Email: [email protected]
0844 858 8580