03/27/2013 (press release: DPRi) // United Kingdom // Helen Reid
Marking the beginning of the Easter holidays, M8 UK – the sat nav app available for iPhone, Android and BlackBerry Touch devices – has announced the launch of an Easter M8 competition, offering entrants the chance to win an iPad mini.
Open to all UK residents, the competition recognises quintessentially chaotic Easter holidays and day trips, enjoyed and endured by families and friends across the UK each year. With the competition being hosted on the mobile app’s blog and Facebook page, M8 is encouraging all those with a memorable Easter story to share it with them and the rest of the UK for the chance to win an iPad mini.
“We all have that one memory of an Easter holiday or weekend away in the UK that stands out in our minds. Whether it’s some sort of calamitous car journey or being forced to enjoy a soggy picnic in the middle of a rainstorm, Easter holidays never seem to go quite to plan! As we approach the holiday, we thought it’d be fun to share our stories – good and bad – and hey, an iPad mini is the perfect little companion for anyone on their travels so it’s a great prize for the winner!” Said Tim Owen, UK Country Manager at Telmap – developers of M8 UK.
Calling on all those with a story to tell, M8 asks that individuals enter the competition – running until April 8 2013 – by ‘liking’ the M8 UK Facebook page, and posting their memories to the M8 UK blog.
“We’ve already had great fun in the office discussing our own Easter break and school holiday memories, so we can’t wait to hear from people across the UK!” Owen concluded.
Free of charge, M8 offers a sophisticated, interactive and easy to use experience with local information, communities and accurate navigation at its core. Including content from Lonely Planet, Trip Advisor and Yelp, M8 also helps users discover deals and offers available to them, wherever they are, through its integrated active MyVoucherCodes feature.
The M8 Easter competition is taking place alongside another offer from the brand in partnership with the Good Pub Guide which offers users a discount on the in-app Good Pub Guide 2013 for a limited period of time. Those seeking top rated pubs and restaurants in the UK this Easter have the option of adding Michelin and The Good Pub Guide content to the app experience while users relying on navigation can elect to purchase one of the novelty voices – from the real voices of actors Kim Cattrall and Verne Troyer to fictional Mission Patrol or the Voice of God voices – to deliver turn by turn directions.
For further information on M8 Easter competition, please visit the M8 UK app blog or find out more on its Facebook page.
Notes to editors
Mobile application M8, Your Local Mate – introduced as more effective than Apple Maps, with better coverage than Waze in Europe, and offering more relevant local content than Google Maps in the UK – has been created to simultaneously revolutionise weekend and city break travel, put an end to badly planned car trips and enhance modern day community living. Blending next generation navigation technology with traffic news services, the expertise of trusted travel guides, the local know-how of peer review and location based voucher services and the power of social media, M8 creates the ultimate mobile companion.
For more information on M8, your local mate in the UK visit: http://m8app.com/
Telmap, which is an Intel company since 2011, is a world leader in mobile location-based services. Telmap provides mobile operators with cloud-based, managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. Telmap is also providing the same service with its own branded mobile application called M8, your local mate. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.
The Telmap end-to-end offering is comprised of three parts: First, Telmap’s flagship product, the Mobile Location Companion application that caters to all users’ needs while out and about, with location central to everything: social interactions, deals and promotions, exploration of one’s surroundings, and more. Second, the Telmap offering includes a robust location platform with a set of APIs that are designed to support Telmap customers and third party developers in delivering a strong LBS strategy and are available through the Intel Developer Program. And third, a full set of professional services such as porting, billing and local content integrations, channel marketing, business intelligence and more.
Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange France, Vodafone, Vodacom, Cell C, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, Partner and more.
For more information, please visit http://www.telmap.com, or look for the Telmap and M8 pages on Facebook.