04/25/2013 (press release: CambridgePRGroup) // Peabody, Mass. // BMW of Peabody
Since the launch of the BMW X5 in 1999, BMW’s versatile Sports Activity Vehicle (SAV) lineup has grown to four models, and starting next year, luxury buyers will be able to consider a fifth option. Introduced in near-production concept form at Auto Shanghai 2013 this week, the BMW X4 mimics the styling of a sports coupe, yet it features all the capability of a crossover.
The BMW X4 will be built on the same platform as the compact X3, but it more closely resembles the larger X6 in body design. Outlined by chrome and gloss-black surrounds, BMW’s signature kidney grille still adorns the front fascia, while flared fenders, matte-black cladding and 21-inch bi-color light-alloy wheels accentuate the vehicle’s lower, sportier stance. The BMW X4 will come standard with xDrive all-wheel drive, making the model a legitimate four-season ride, even in the hardest hit areas of the Snow Belt.
“The X4 might be BMW’s most successful attempt yet at really blurring the lines between a sports coupe and an SUV,” said Marshal Cabot, general manager of BMW of Peabody, a Massachusetts BMW dealer. “Buyers will get head-turning style and dynamic handling on all kinds of roads, yet they’ll be able to bring the entire family and their things along for the ride.”
BMW’s latest SAV will be produced alongside the X3, X5 and X6 at the luxury automaker’s Spartanburg, S.C., manufacturing facility. Those American-made models continue to gain momentum with buyers, with their combined U.S. sales reaching 7,317 units in March, a 40 percent increase compared to the same month last year. By model, March sales of the BMX X3, X5 and X6 were up by 42 percent, 36 percent and 65 percent, respectively.
Boosted by its strong SAV sales, the BMW brand achieved a record March overall last month, as 27,078 models found new homes in the United States. That tally represents a rise of 13 percent compared to March 2012, and BMW’s year-to-date sales are now up by 5 percent over the same period last year.
“As a BMW dealership, of course we want to see record sales for the brand, but when those records are fueled by American-made models, it makes us extra proud,” added Cabot. “When one of our customers takes home an X3, X5 or X6, they are not only getting a luxurious and versatile crossover, they are also supporting American workers with their purchase. Soon, we’ll be able to say the same thing about the new X4.”
About BMW of Peabody:
Located minutes from downtown Boston on Route 114, BMW of Peabody takes pride in offering some of the world’s finest vehicles, backing up every new and used BMW sale with their expert, customer-focused sales and service staff. Recognized as a leading Greater Boston BMW dealer, BMW of Peabody is a five-time winner of the prestigious Center of Excellence Award and offers two BMW service centers to fit the schedules of its busy customers. See their full BMW inventory online at www.bmwpeabody.com, like them on Facebook at www.facebook.com/bmwofpeabody, visit their showroom at 221 Andover Street in Peabody or call them at 978-538-9900.
