11/12/2013 (press release: meltspread) // Abby Calvo, BrandSoul Communications
MELT® Organic spreads, North America’s first line of healthy butter improvements made with virgin coconut oil, endorses the recent move by the FDA to ban use of all hydrogenated or partially hydrogenated oils, or Trans Fats, in food products. MELT’s healthy butter substitutes have always been trans fat free reflecting the brand’s commitment to providing pure, organic products that are truly good for you. While the FDA’s recent announcement acknowledging that trans fats are not safe for food may send many brands across the food industry scrambling to reformulate their recipes, it will continue to be smooth sailing for MELT Organic and its entire line of healthy butter improvements.
“The scientific community has been providing evidence of the link between trans fats and an increased risked of heart disease for many decades.” said Cygnia Rapp, MELT Organic’s founder and chief science officer. “Fortunately for consumers there are companies like MELT Organic that have not needed a ruling from the FDA to know that food should actually be good for you. That is why we have carefully chosen the healthiest organic fruit- and plant-based oils for our perfect blend of good fats.”
Each variety of MELT Organic healthy butter improvement is made from the Perfect Blendtm of the healthiest fruit and plant-based organic oils featuring organic virgin coconut oil as the primary ingredient because it is a rich source of Medium Chain Fatty Acids (the ‘good fats’), that your body burns as energy instead of storing as fat.
In addition to being trans fat free, MELT Organic’s line of all-natural butter substitutes are gluten free, soy free, dairy or lactose free, and do not contain any artificial colors or flavors.
MELT is now available in nearly 5,000 stores in North America. Rich & Creamy MELT Organic and Honey MELT Organic are sold in 13-ounce packages, with 80 calories and 9g of fat per serving. MSRP is $4.99 for all varieties. Visit MELT Buttery Spread for tips and recipes for baking healthy treats with MELT Organic spreads.
About MELT®
Say Goodbye to Butter, Say Hello to MELT®! MELT® Organic is a line of luscious, all-natural buttery spreads for butter lovers seeking a healthier alternative. Available in original, honey and NEW chocolate flavors, MELT is made from the perfect blend of the healthiest fruit- and plant-based organic oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit, and canola. MELT spreads sizzle, drizzle, sauté, bake, and cook just like butter, but with half the saturated fat and fewer calories. Each variety of MELT is certified organic, kosher and made with non-GMO, eco-social and fair trade ingredients, while also being trans-fat free, gluten free, dairy or lactose free, and soy free. Only MELT uses Virgin Coconut Oil that is certified Fair for Life Fair Trade and Rainforest Alliance certified Palm Fruit Oil. MELT Organic is the first line of organic spreads in North America to be Non-GMO Project Verified. The MELT line is also the first to be sold in innovative square packages for easy storage and sustainability. It’s Hip to Be Square!© For more information and recipes, visit http://www.meltbutteryspread.com, http://www.facebook.com/meltorganic or http://www.twitter.com/meltorganic.
About Prosperity Organic Foods, Inc.
Based in Boise, Idaho, Prosperity Organic Foods, Inc., the parent company of MELT Organic, provides great tasting products of superior quality through the innovative use of healthy fats and oils that allow consumers to eat better, feel better and live better. Rich & Creamy MELT® Organic, which launched in 2011, is the company’s debut product. MELT®, At Last, Good Fat!®, Say Goodbye To Butter®, Butter 2.0® and Weight Smart® are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.
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MELT samples and images available upon request
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