01/07/2014 (press release: opmus) // Richardson, Texas, USA // Jeff Schick
Online Performance Marketing (“OPM”), a digital marketing agency in North Texas, has subscribed to Forrester Research, Inc. to add primary consumer survey data to fuel the agency’s strategic client consulting services.
The addition of Forrester’s Technographics to OPM’s portfolio of research tools brings the longest consumer insights since 1997, and allows the agency to better guide client strategy through stronger consumer profiling and enhanced targeting.
In subscribing to Forrester, OPM will have access to a database that features US and Canadian surveys fielded each quarter that cover multiple topics, providing deeper access into consumer behaviors in today’s changing markets. The surveys segment consumers by demographic data such as age, gender, income and education, and data from the surveys reveal behaviors and attitudes in regards to media usage, technology ownership, purchasing, and lifestyle behaviors.
“Before adding Technographics, our past approach included uncovering our clients’ primary data to develop and apply a series of tests to find maximum efficiency,” said Jeff Rudluff, CEO and Founder of OPM. “With Technographics, we still apply the same tests as before, but now we don’t have to rely on our clients’ primary data to get started. Instead, with these powerful secondary, independent insights, we can make more data- and insight-based decisions right from the beginning.”
OPM’s investment in this data will fuel many of the agency’s disciplines, including Strategy, Media Planning/Buying, Lead Management, Interactive Design, Development and Analytics. The agency’s first implementation is currently underway and guiding the direction of projects ranging from digital and social strategy development, consumer segmentation profiling, content marketing and display campaigns.
To find out more about Online Performance Marketing and the agency’s expansive portfolio of research tools and services, visit www.onlineperformancemarketing.com.
About Online Performance Marketing
Online Performance Marketing (OPM) is a fully integrated digital marketing agency operating in Richardson, Texas since 2006. The agency is staffed with experts specialized in paid, owned and earned digital media. The innovative approaches OPM delivers are the result of research, insight and strategic-thinking designed to serve as a catalyst for business growth. To learn more about OPM’s services, capabilities and success stories, visit OnlinePerformanceMarketing.com.
Office: 214-666-4109 Cell: 214-597-4478
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