01/09/2014 (press release: Inbound Marketing PR) // Julianne Salisbury
Zara Tours, Tanzania’s leading provider of Mt. Kilimanjaro tours, announced the purchase of a wide variety of new equipment to enhance the guest (tourist) experience, as well as maintain Zara Tours’ tradition of safety. Tents, sleeping bags and pads, porter’s bags and other essential climbing equipment were among the items recently purchased.
These items are difficult to acquire in the area because of limited quality outlets and high shipping costs, but Zara Tours believes the effort and expense it took to do so will be more than worthwhile, as it has improved the comfort and safety of treks up Mt. Kilimanjaro. Each Mt. Kilimanjaro tour generates commerce for the national park and the government, stimulating the economy as a whole.
Zainab Ansell, owner of Zara Tours, said, “We’re honored to provide specialized Kilimanjaro tours, and new equipment provides our guests with an exceptional experience, not to mention their safety is ensured both ascending and descending the mountain.”
Zara Tours is also proud to announce a recent salary increase for porters and tour guides – increases above those being proposed by the government. It is the fervent hope of Zara Tours to both reward these dedicated staff members and, by extension, stimulate the local economy by giving employees greater purchasing power.
Later this year, on April 25, 2014, Zara Tours will be hosting a Mt. Kilimanjaro clean-up effort as a further measure to show support for the community and preserve this national treasure. This, along with other events and volunteer activities, shows Zara Tour’s continued dedication to sustainable tourism in and around Tanzania, Africa.
About Zara Tours
Zara Tours, founded in 1987, is currently the No. 1 Kilimanjaro outfitter in Tanzania and one of the largest safari operators in the country. Zara Tours owns and operates two hotels and three tented camps, has 88 safari and climbing expert guides who speak English, German and Spanish, and a fleet of fully-equipped vehicles that take tourists on safari adventures or treks up Mt. Kilimanjaro. Zara Tours is proud to be known as one of the best operators in the region with a reputation for providing an exceptional, unforgettable and safe experience.