01/28/2014 (press release: sheiladanzig) // Fort Lauderdale, FL, US // Sheila Danzig
Most attorneys have two eyes on the law and nothing on how to market their practice. For those that are ready to take their practice to the next level enter Sheila Danzig. Ed.D. Successful author, publisher and foreign credential evaluator Sheila Danzig has recently released a new book on subtle yet highly effective marketing techniques for immigration “How to Market Your Immigration Practice”. The book is available worldwide on Amazon, Adlibris, BookDepository, Barnes and Noble, BooksAMillion, among other outlets for up to $19.95 and is FREE to readers of this publication.
Danzig, who has been proclaimed a “marketing guru,” by sharing her tips and techniques on how professionals can enhance and more effectively market their services now zooms in on teaching Immigration Attorney’s how to market their practices. Danzig said, “I work with many immigration attorneys in my foreign credential evaluation work and have been coaching several in marketing. I decided to offer all of them simple ways to increase their business. I understand marketing and I understand how immigration law practices work.”
RULE ONE: Don’t look like you are selling yourself.
“The key to effective self-promotion,” Danzig explains, “is to do what I term ‘Invisible Marketing,’ that is, to dramatically increase public perception of you as an expert in your field. And that’s actually a lot easier than most people realize.”
For a limited time, a free copy of “How to Market Your Immigration Practice” is available for download at Danzig’s two websites, www.TheDegreePeople.com and www.http://evaluationcredentials.com/ There is a link at the top of the page, on the right, directing attorneys’ offices to a separate gateway. Click and then scroll down a bit and download the book. No cost what so ever and no obligation.
In her book, Ms. Danzig examines a number of effective marketing techniques for lawyers, and defines the difference between publicity and its cousin, advertising. “Both should be about making a name for yourself—making yourself noteworthy in a way that enhances your reputation,” Danzig says. She explains how to quickly target where one’s true expertise lies, how to correctly identify the ideal target audience, schedule events that best highlight what one does, and how to effectively publicize these using both conventional and social media outlets.
By following the precise examples and advice that Danzig supplies, any professional, legal or otherwise, can successfully make a name for themselves and promote their services in a way that generates positive public perception. “Positive public perception translates to more clients demanding your services,” Danzig says.
Feel free to call Sheila Danzig toll free on her private line set up for attorneys’ offices: 954.7327823