05/06/2014 (press release: Inbound Marketing PR) // Julianne Salisbury
It is with anticipation that The Great Online announces the arrival of a new, comprehensive content marketing resource. Containing tips and tactics for businesses to maximize the lead generation potential of their websites, Content Marketing: A Great Way To Improve Your Online Marketing Strategy is an e-book that translates the questions and challenges of content marketing into clear cut strategies.
Content marketing has been widely acknowledged as being incredibly important in online marketing endeavors, but few really understand what that means for their companies’ marketing strategies. Many still struggle in creating valuable and engaging content that is also effective at generating quality leads.
As an inbound marketing agency, serving Denver and beyond, The Great Online encounters businesses at every stage of developing their content marketing. From companies just looking to begin, to those who are seeking to enhance current efforts, this resource is designed to benefit content marketing campaigns at any level. Providing a thorough explanation of how to invest in fresh, original content creation, these tactics will result in higher rankings and increases in traffic. Difficult and time consuming to produce, content is highly essential – it’s what connects companies with users and allows websites to establish credibility with customers and search engines.
According to Jim Mueller, Founder and President of The Great Online, this e-book will drive home the importance of writing high quality content on a consistent basis. “Producing superior content is essential in today’s online marketing landscape. Showing yourself as a thought leader and proving your authority via compelling content gives readers and search engines the necessary proof to establish certain sites as highly credible. Our e-book illustrates these very points and shows readers how to attain this mark through powerful content.”
About The Great Online
Since 2008, The Great Online has been helping businesses “get found” online. The Great Online helps businesses transform their online sites into lead generation machines that produce the right leads and help convert a higher percentage of them into qualified opportunities. The Great Online provides leading edge services in SEO, Social Media Marketing, Mobile Marketing, Content Marketing, Pay-Per-Click Management, Email Marketing, Localized Marketing, and Website and Microsite Design. Learn more by calling 888-360-4535 or visiting www.TheGreatOnline.com.