09/12/2014 (press release: CambridgePRGroup) // RAYNHAM, Mass. // Mastria Mazda
The Mazda MX-5 Miata put the roadster back on the map when it launched in the late 1980s, so it only made sense for a popular rock band from that decade to play in the next generation of the sports car. Duran Duran helped unveil the 2016 MX-5 Miata on Sept. 3 in Monterey, Calif., but despite that rocking ode to the past, the fourth-generation roadster showcased a new design that is decidedly modern.
While it nods to the original MX-5 Miata with its smooth, line-free flanks, the 2016 model is lower and wider than past generations, sporting an “impossibly low” hood and a drastically sloping nose for a more aggressive look. Accentuating that bolder front-end are slim, slanted LED headlights and an oversized Mazda logo. Moving down the side of the new MX-5 Miata, the A-pillars have been pulled backward and blacked out along with the side mirrors, while the muscular rear-end tappers dramatically into the new circular LED taillights.
“The MX-5 Miata has dedicated fans who love the roadster’s affordable performance, but many of them have told Mazda that they’d like the car to have a more confident style that would better reflect its engaging handling,” said Barry Chew, sales manager of Mastria Mazda, a Mazda dealer in Raynham, Mass. “With the debut of this next-generation model, Mazda has fulfilled those requests and then some, as the MX-5’s smiling front fascia has been replaced with a mischievous smirk.”
Underneath its sleeker sheet metal, the 2016 Mazda MX-5 Miata will ride on an all-new SKYACTIV-CHASSIS that will not only allow the roadster to drop about 220 pounds compared to the outgoing model, but will also help it achieve a lower center of gravity than any previous generation. Though official powertrain details have yet to be announced, the new MX-5 Miata is expected to offer fuel-saving SKYACTIV engines and transmissions when it goes on sale stateside in the middle of next year.
About Mastria Mazda:
As a member of the Mastria Auto Group, Mastria Mazda in Raynham, Mass., takes a customer-first approach to vehicle sales and service. Their customer focus resulted in Mastria Mazda receiving the 2014 Gold Cup Mazda Certified Dealer designation, the highest honor a dealer can receive from Mazda. Local Mazda fans can find the automaker’s entire fuel-efficient lineup at Mastria, with models ranging from the stylish Mazda3 to the versatile Mazda CX-5. Mastria Mazda not only matches Massachusetts motorists with their ideal Mazda model, but also offers an expert team of technicians to keep that vehicle running smoothly for years to come. Visit their dealership at 1545 New State Highway Route 44 in Raynham, call them at 888-415-0565 or visit them online at www.mastriamazda.com. They can also be found on Facebook at www.facebook.com/MastriaMazda.