09/12/2014 (press release: CambridgePRGroup) // WATERTOWN, Mass. // Lexus of Watertown
With the launch of its original LS luxury sedan in 1989, Lexus entered the U.S. market 25 years ago. To celebrate its anniversary, the brand will be releasing The Crafted Line special editions for some of its most popular models this November. Available for the F SPORT trims of the Lexus LS, ES, GS and IS sedans, as well as the Lexus RX crossover, the unique models will not only pair Ultra White and Obsidian exteriors with two-tone red-and-black interiors, but they will also come with a two-piece TUMI duffel bag set featuring a complementary design.
To balance the Ultra White paintjob, each Crafted Line model will don Obsidian accents on the front grille, door handles and side mirrors, while certain vehicles will sport similar styling cues elsewhere. Inside, buyers will receive either Scarlet or Cabernet for the red color on the seats, headrests, door panels and contrast stitching found on much of the upholstery. In addition, every Lexus Crafted Line vehicle will offer standard Navigation and a Blind Spot Monitor with Rear Cross Traffic Alert, as well as a Meguiar’s New Car Care Kit.
“You can pack all the high-quality materials you want into a car, but it really takes a tasteful placement of colors and design cues to create an actual sense of sophistication in a luxury vehicle,” said Vincent Liuzzi, general manager of Lexus of Watertown, a Greater Boston Lexus dealer. “The Crafted Line models accomplish that feat by combining a classic black-and-white exterior with the restrained use of bolder reds inside the cabin.”
Many of the Lexus vehicles slated for The Crafted Line were big sellers in August. The recently redesigned Lexus IS moved 20 percent more models than it did in the same month last year, while the Lexus GS saw a 14 percent increase. As Lexus’ volume leader, the RX sold 11,841 units in August for a 4 percent boost year-over-year. Totaling 32,809 units in the United States, Lexus’ overall sales rose by 10 percent last month compared to August 2013, with the luxury brand outselling its rivals BMW and Mercedes-Benz.
About Lexus of Watertown:
Lexus of Watertown is a recipient of multiple Elite of Lexus awards, given annually to dealerships that showcase overall excellence. They have a wide selection of new and certified pre-owned Lexus models, in addition to an exemplary service department that keeps customers coming back. Easily accessible from MetroWest, the North Shore and the South Shore, Lexus of Watertown is just minutes off the Mass Pike between Route 128 and Route 93. For more information, visit them online at www.lexusofwatertown.com, call them at 888-677-9785, like them on Facebook at www.facebook.com/LexusWatertown or stop by their showroom at 330 Arsenal Street in Watertown, Mass.