09/25/2014 (press release: Mediastinct) // Hong Kong, Hong Kong // Shamilee Ilango
Hong Kong-based Mediastinct, a fast-growing online global ad network, has recently acquired SEMP.com, a New Jersey-based search engine marketing (SEM) company as part of its expansion. This acquisition will aid Mediastinct provide further, well-targeted SEM and advertiser solutions to small, mid and large-sized businesses in the US, India and other markets.
SEMP.com will function as the sister concern of Mediastinct and will create a marketplace for advertisers providing leverage on the recently acquired 350+ company-owned and operated premium properties, extended to 1000+-publisher sites network.
An innovative market space set up by Co-Founders and Directors Samron Jude and Rohan Mehta, Mediastinct ensures that online advertisers attain the highest results and publishers monetize their online traffic in search, display, video or mobile advertising.
Mehta elucidates, “Mediastinct has always been a strong player in the search monetization network, providing solutions to advertisers and publishers globally. SEMP – Search Engine Market Place, as the name explains, is a step further to establish our position in the search advertising business. Being a New Jersey-based agency, it will help us attract local advertisers in the US, which is currently our major source of business.”
Samron Jude adds, “Acquiring SEMP.com enables us to further our reach into the US market and tap small and mid-sized businesses that have monthly budgets ranging from $3000-$30000. At SEMP.com — apart from having our semi-proprietary technology — Bing, as well as Google spends of advertisers, will be monetized, which would help advertisers manage their budgets more efficiently and with ease.”
“SEMP.com on its own will be a local search engine for businesses to list themselves and drive leads via calls or contact forms and social media. Users will be able to search locally from desktop and mobile interfaces. The listings will be organic and paid, depending on the demand of a particular vertical,” informs Mehta.
As a brand, Mediastinct strives to improve search technology globally, combining it with social media to devise a stronger search product. “Apart from acquiring a premium domain portfolio of over 300 domains this year – with names such as claimmedical.com and appeared.org – SEMP.com has definitely been one of the most important acquisitions this year for Mediastinct,” avers Samron Jude.
Mediastinct is always on the lookout for partners for its display, mobile and newly launched video ad network where advertisers can get access to inventory ranging from pre-roll, in-banner to overlay at the best rates and volumes – for geos across the globe. The company also offers digital consultancy services to global business owners and entrepreneurs.
Mediastinct is a global ad network that offers innovative Advertiser and Publisher solutions in search, display, mobile and video advertising in the ever-growing digital marketplace. Besides 300+ premium domain names, the company also manages several owned & operated global news websites targeting several popular verticals including gadgets, lifestyle, gaming, entertainment, travel among others.
The company is based in Hong Kong, with offices in India and San Francisco and also provides digital consultancy services to entrepreneurs looking to get their business online.