09/25/2014 (press release: SocialCompass) // Adam Root
SocialCentiv, a Dallas based technology and twitter lead generation marketing company, has released suggestions for businesses seeking to improve their ROI in social media advertising. SocialCentiv recently conducted a careful review and analysis of how a number of local businesses advertise to direct potential customers to their social media pages, and were surprised by the findings. Many of those who used tools such as billboards or fliers in advertising did not list their social media connections on them, according to SocialCentiv. The company says that it’s important to remind customers and prospects of a business’ presence on social networks like Twitter in every form of advertising. In addition, businesses can also dramatically increase their social media engagement with tools like the SocialCentiv software.
Advertising Your Social Media Presence: Are You Doing It Wrong?
In a recent blog titled, “Advertising Your Social Media Presence: You’re Doing It Wrong,” SocialCentiv addressed the issue of limited social media advertising on platforms such as billboards and fliers. Ben Read, HipLogiq’s Director of Marketing, says of the company’s analysis, “Most businesses understand that a professional marketing strategy is essential to increasing sales, but, while more and more of those marketing campaigns are including social media, it seems that advertisements for their social media presence was lacking.”
According to the SocialCentiv team, “if you’re not promoting your social media presence in every way you can, then you may be missing out on new sales opportunities.” The company suggests that “In addition to adding plug-ins on your website or including keywords in your status updates and tweets, you should also be reminding your customers, in their everyday lives, of your social media presence.”
Businesses seeking to increase engagement with prospects on networks like Twitter should utilize tools like the SocialCentiv software. SocialCentiv is a marketing tool that helps find consumers on Twitter. With the software, you can easily build a campaign, sift through a stream of Tweets that include keywords and key phrases related to your business, and use our unique one-on-one targeted marketing approach to respond in real-time to Tweets from people in your community. A 7-day trial of the software is currently being offered to businesses that would like to give it a test drive. To find out more about SocialCentiv, visit www.SocialCentiv.com.