10/06/2014 (press release: SocialCentiv) // Adam Root
Recently, Adam Root, co-founder and CTO of the software technology company, SocialCentiv, offered commentary in Forbes about what small business owners can do to maximize their response rates on Twitter. Root notes in the article, “Your Business Needs to Tweet – Here’s How to Make It Worth Your While” key reasons less seasoned marketers are drawn to Facebook, and what they should understand about using Twitter as part of their campaigns. According to Root, there are opportunities in Twitter marketing that many small businesses are missing out on simply because they don’t have the right tools to help them market effectively.
Why Businesses Should “Tweet”
Root, who has managed teams in interactive design and development for Fortune 500 companies, midsize agencies, and startups, suggests that small business owners may choose Facebook over Twitter initially for one reason: it seems easier to use when trying to connect and maintain relationships with customers. However, by using a platform like SocialCentiv, the same ease of use can be enjoyed in engaging with customers on Twitter, in addition to multiple benefits achieved by marketing through the popular social network. He maintains that aside from the fact that Twitter users post 500 million tweets per day, businesses should maintain a presence on Twitter because:
– Twitter’s community is more active, with the average user posting five times more than users on other social networks that make just one daily post,
– Twitter reaches a more diverse demographic,
– And in terms of marketing performance “Twitter drives more clicks than Facebook and routinely outperforms Facebook ads.”
Root further asserts, “Although communicating in 140-character messages may feel a bit foreign, Twitter offers unique ways to reach new people and engage with existing customers…The time to expand (or pioneer) your business’ presence on Twitter is now.”
SocialCentiv is an easy-to-use Twitter marketing platform for businesses seeking a hands on approach to generating quality leads through the network. It facilitates the process of finding customers that are ready to make a purchase and responding to them with an offer that relates to their expressed needs. A free trial is currently being offered by SocialCentiv to businesses that would like to try the software, and start enjoying the full range of benefits of Twitter marketing today.
For more information about SocialCentiv, or to sign up for a free trial to try the software, businesses can visit www.SocialCentiv.com today.
Watch the video here: https://www.youtube.com/watch?v=sMfdmv9m7x8