02/13/2015 (press release: Inbound Marketing PR)
(2/17/15 – Tanzania, Africa) — As a proud representative and supporter of a number of community development projects throughout Tanzania, ZARA Tours—currently the No. 1 Kilimanjaro outfitter in Tanzania, and one of the largest safari operators in the country—is excited to host the 8th Annual Ngorongoro Marathon, taking place 18th April 2015 in the Ngorongoro Conservation Area.
As a unique, community-themed, multi-cultural event, this year’s Ngorongoro Marathon has been designed to offer a variety of entertainment packages, including, but not limited to: adventure safaris (pre & post marathon tour packages), open festivals, overnight carnivals, football matches, stage performances and a red carpet award ceremony. All events and celebrations (including pre-events) will take place over a five-day period in the heavily concentrated town of Karatu.
In 2008, Ms. Leila Ansell and Mama Zainab Ansell—each CEO’s of ZARA Tanzania Adventures—came up with the idea to create a unique community outreach and development initiative under Zara Charity Tanzania, and the first ever Ngorongoro Marathon was born. Together, with various stakeholders, the race was positively accepted and promoted to its success. Up until its 7th season, the Ngorongoro Marathon took on promotional campaigns for Malaria, and was entitled, “The Race Against Malaria.”
Community Development and Support
In addition to Malaria—which presents a visible prevalence setback of 8.7 to 0.4 to date—the Ngorongoro Marathon has positively impacted other important issues throughout Karatu and neighboring places and people, such as Maasai women and children empowerment. Furthermore, the Ngorongoro Marathon aims to:
- Promote art and culture by bringing together both locals and foreigners at a multicultural festival.
- Raise funds for charity works and other community interventions.
- Promote both local and international tourism in Tanzania.
- Create awareness for health and environmental conservation issues.
- Promote education.
The Ngorongoro Marathon is officially registered and recognized with international standards of athletic associations, worldwide. For more information on the 8th Annual Ngorongoro Marathon, or to learn how to register, please visit the event’s Facebook page.
About ZARA TOURS
ZARA TOURS, founded in 1987, is currently the No. 1 Kilimanjaro outfitter in Tanzania and one of the largest safari operators in the country. Proud to be known as one of the best operators in the region with a reputation for providing an exceptional, unforgettable and safe experience, ZARA TOURS owns and operates two hotels and three tented camps, has 88 safari and climbing expert guides who speak English, German and Spanish, and a fleet of fully-equipped vehicles that take tourists on safari adventures or treks up Mt. Kilimanjaro. ZARA TOURS also runs ZARA Charity, which plays a vital role in the local community by supporting important community development programs, such as the Maasai women’s group, education, children empowerment and more.