Four benefits for companies that make the choice to promote their multimedia through digital marketing outlets like online press release distribution services.
Dallas, Texas – Submit Press Release 123 is announcing the availability of service options for companies seeking to increase the number of likes or views for their marketing driven multimedia. The service offers package options designed to help brands create large media visibility, and now includes YouTube and Vimeo video promotion in its listed features.
Why Choose Online PR Distribution for Videos?
A number of companies spend a vast amount of time creating videos for YouTube and Vimeo, in order to promote their company or products. Statistics show that video content is used by 87 percent of online marketers. Unfortunately, many question after the effort why they aren’t getting the desired number of likes or views by simply posting them to resources like their own YouTube Channel. Especially when statistics also show that YouTube attracts an estimated 136 million unique visitors each month. This is usually due to the means for which they have chosen to market their videos, if they have done any marketing at all.
Says Submit CEO Qamar Zaman of the issue, “You can’t simply cross your fingers and hope people will stumble across your video of their own accord. Like everything else you do, you need to market your video through every available outlet.”
Besides sharing a link on their website, blog or social media networks, the digital marketing expert suggests that companies utilize press releases to tell their audience about available multimedia videos further stating, “This is an important part of all marketing endeavors – one that is, sadly, often overlooked. Using press releases to promote your newest video can actually serve multiple purposes.”
These include as outlined by the digital marketing expert and CEO:
- Providing an additional link back to one’s video
- Indexing the video for search engines
- Increasing video views and, as a byproduct, the number of likes
- Gaining your new video more exposure by placing it in front of people who are not currently following your company
What Should Be Included In a Press Release?
Many PR experts suggest that it is important that companies write their press release in a certain style if they want it to be effective. When it comes to video promotion releases, the bulk of the body should be dedicated to describing the video, answering questions like “Why did you choose to create it, and what does it contain?” “What will your audience learn or experience through watching the video?” Also, it helps to mention the presence of any noteworthy individuals who are featured in the video as well as a link to redirect interested individuals back the video, on whichever site it has been uploaded.
Some press release services, like Submit123PR, offer video embedding with their news distribution. This embedding feature frames the video into the body of a press release, allowing readers to watch the clip directly from the press release post verses navigating to YouTube or Vimeo.
Choosing a PR Distribution Company
Says Zaman “A press release is a vital part of marketing your new video. Once you have created the video and crafted the press release, you should find a reliable distribution company.” Submit123PR is a platform used by more than 15,000 subscribers and is deemed well suited for multimedia promotion for small to mid-seized companies due to its simplified uploading process, which includes features for embedding video directly into each release. It has proven effective for helping a number of businesses garner more traffic to their sites.
More information about Submit Press Release 123 service options can be found by visiting
Submit Press Release 123