Dallas, TX, 07/14/2015 /SubmitPressRelease123/
In a recent blog, social media marketing expert Sarah Beacom discusses ways businesses can use Twitter to expand awareness of their brand for growth. According to Beacom, “When it comes to learning how to use Twitter as a marketing tool, a business must first decide what their end goal is: are they looking to bring more consumers into their store? Are they trying to get the word out about a new product? Or maybe they’re just trying to gain more following and engagement online, and make the right audience aware of their services.”
Twitter is one of the top social media platforms used for business marketing across the globe. The network boasts more than 300 million active users worldwide who send out on average 500 million tweets each day, and supports 33 languages. There are different ways businesses utilize Twitter for marketing to prospects who are actively engaged on the social network and different goals that may accompany each. The following are five ways businesses use Twitter across the globe in business marketing.
As a website traffic booster – With so many conversations going on at any moment on Twitter, it would behoove businesses to not look to the platform as a resource to drive traffic to their websites. Statistics show that 31% of Tweets contain links, which means there is potential for millions of prospective business customers to see links posted that direct them to a company’s website.
As a subscription builder – For businesses that want to build subscriptions to their websites, it can be achieved through networking on Twitter. Many tailor posts to include links to sign up lists for newsletters and other types of subscriptions.
As a lead generator – Generating leads for potential customers is one of the top goals for most businesses that use Twitter for marketing. In his book Ultimate Guide to Twitter for Business, author Ted Prodromou, who is an expert in online marketing, outlines 14 steps for connecting with customers on the social network. In a post on Entrepreneur.com, Prodromou recommends in one of the steps, “you want to send a Tweet with a link to the landing page. The Tweet should mention the problem they’re having and hint that there’s a solution to their problem.”
The writer of the Entrepreneur article further states, “Twitter is a great tool for finding potential customers, whether your company sells business-to-business (B2B) or business-to-consumer (B2C).”
As a brand booster – Creating brand awareness is an essential component for seeing success with any marketing campaign. Social media has been a highly effective tool for doing so. Statistics show that of the Tweets being sent daily, an estimated 74 percent are replies and retweets. This means that a majority of those sent are done so in response to the posts users are viewing.
As a promotional tool – For statistics taken on the most Tweeted events of 2014-2015 popular television shows, awards shows, and sporting events received millions of impressions. Businesses can also garner high-level engagement when promoting an offer on the popular medium. With Twitter marketing tools like one offered by SocialCentiv, millions of tweets can be combed through so that conversations that present opportunities for business promotion are singled out.
Beacom says of the Twitter marketing tool, “SocialCentiv’s software allows you to create a custom landing page and follow-up email with a special offer–whether that be a 20% off deal, BOGO discount, or an informative eBook for viewing. Once you have found the right person looking for services/products related to your business, you can easily respond with a special offer that will help get the user to engage with your company further.”
There are many ways to utilize Twitter Marketing tool. Taking a queue from the aforementioned list can help those seeking to increase engagement on social media for any purpose.
Check out our previous blog post
Macy English, SocialCenitv
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