Dallas, Tx, USA, 08/07/2015 /SubmitPressRelease123/
In a past report from Business News Daily, writer Nicole Fallon suggested that the best tool businesses have at their disposal for being effectively promoted on social media is their employees. Fallon writes, “If your staff isn’t using their profiles — particularly LinkedIn and Twitter — as branding tools for your company, you may be missing out on a big marketing opportunity.”
Many business analysts agree with the notion. Michael Idinopulos, chief marketing officer of social optimization software PeopleLinx says in the Business News Daily report, “People don’t buy from brands; they buy from people they know and trust.” The CMO further asserted that social profiles often come up first in Google searches for employees whom prospects meet from a company, and therefore should be developed to be compelling.
Others; however, consider the topic of whether employees are the best social media marketing option for businesses to be a debatable one. According to Dallas based Twitter Marketing Expert, Macy English, Vice President of Marketing for Twitter marketing tool developer SocialCentiv, employees of businesses charged with other key tasks for making operations run effectively typically don’t have the time to engage with customers or potential customers on social media in ways that are most effective. According to the social media marketing expert, it is common to assume that by simply sharing information prospects will be receptive to messages. “Most overlook the importance of a two-way dialogue,” says English.
Connecting with prospects on social media in such a way that compels them to make a purchase or engage in a business offer takes time and effort that most employees of businesses do not have to spare. Many social media marketing experts recommend that when interacting with prospects on Twitter it should be done often and be goal oriented. Says English of Twitter marketing for small businesses in particular, “The first step for all small businesses to use Twitter effectively is to be present on the platform. You need to have a profile and update the details to tell the world, in 140 characters or less, about your business.”
English further states that when it comes to developing social media marketing goals, the following are three highly attainable ones:
“Increase Website Traffic
Generate Leads/ Potential Customers
Promote a product, service, or event”
With these in mind, a big question now is if business employees don’t have the time to be the most effective social media marketers, and such tasks must be done, then who is well suited for this role for businesses on a budget? The answer is social media ambassadors.
What are social media ambassadors? These are experts in the field who Tweet, Post, Pin, and Share so much that they are experts at it. Many businesses think they cannot afford the services of a professional social media ambassador, but there are cost-effective options today such as the use of resources like SocialCentiv’s Twitter marketing software. With this type of support, the right target market is approached for consistent engagement to generate more quality business leads.
Why is the investment in a social media ambassador more cost-effective for businesses than the borrowed time of valuable employees? Three reasons:
Forcing employees to focus on social media posting day to day can lead to the loss of productivity.
Social media ambassadors know what they are doing. Therefore social media messages like those posted on Twitter are more goal focused and will lead to more effective engagement for marketing initiatives.
Social media ambassadors typically track your ROI. This is a major benefit because it allows businesses to track what is working well and what improvements may be required for boosting the success of businesses even further.
It is up to a business’ discretion whether to enlist the services of a social media ambassador; however, it can be an important step to take. There are many options available for who or what tool will be the best influence for getting one’s message to the masses on valuable social networks like Twitter. Businesses can research these online to determine which are best suited for driving their success.
Macy English, SocialCenitv Dallas Based Twitter Marketing Company
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