Denver, CO, 02/24/2016 /SubmitPressRelease123/
Engrain (http://www.engrain.com), the leader in touch technology for the real estate industry, announced that it has entered into a partnership with Modern Message (http://www.modernmsg.com), the multifamily and student housing leader in resident advocacy. Modern Message’s Community Rewards platform has been integrated with Engrain’s TouchTour®, providing clients with an inventive and proven resource for successful marketing.
Since 2012, Modern Message has worked with some of the largest apartment management companies and investors across North America to help identify and engage resident advocates through their own social media channels, to share the true voice of a community, while increasing resident referrals. Modern Message’s marketing platform, Community Rewards, has pioneered the concept of resident advocacy with the goal of empowering residents and encouraging them to share their experiences online.
“When we came across Modern Message, we immediately saw an opportunity to enhance the existing TouchTour social media mash-up and increase the ROI for our clients,” said Engrain President and CEO Brent Steiner. “The partnership creates an even higher visibility for their communities and online reviews.”
TouchTour offers:
- Media Gallery – Display custom categories, renderings, captioned images, slide shows, videos, fly through tours, embedded YouTube videos, etc.
- Social Media Posts – Promote feed from multiple channels including Twitter, Instagram and Facebook.
- Transportation Data – Offer real time public transportation data and wayfinding opportunities.
- Package Notification, Announcements and Calendar Events – Integrates with Active Building or BuildingLink to display important community information.
- Emergency Messaging Override – Convey important safety informaiton during an emgergency.
- Area Amenities Map – Highlight the local community with a Google-based map offering unlimited custom filters including, local dining, available services, and retail locations.
- Integrated Availabilty and Pricing – Make it easy for visitors to view current floorplan options, availabilty and pricing.
Community Rewards offers:
- Gamification Marketing – Each month, residents can earn points for marketing properties through their own social networks. Community Rewards tracks progress and allocates points based on how much activity a resident generates. Invaluable benefits can include increases in likes, follows and traffic to a property’s website, as well as increased engagement, while automating resident referrals and renewals and creating social buzz about specific properties.
- The Voice of A Community – Modern Message empowers advocates to share their experiences online, revealing the true voice of a community, while increasing resident referrals.
- Advocacy Command Center – Real-time data analysis of residents via an advocacy command center dashboard. Helps to identify key influencers living at a community and monitor progress as top advocates emerge.
- Additional features include driving lease renewals, lead generation and resident surveys; incentivizing online payments; and tailoring custom actions that give complete control over the Community Rewards experience.
“By integrating our program with Engrain’s TouchTour technology, we are creating a seamless way to provide prospects with instant resident feedback of their community,” said Modern Message CEO John Hinckley.
About Engrain:
Engrain is at the forefront of emerging technology, developing software for both large-screen and portable touch technology. The firm works with real estate developers, property management companies and other organizations in the industry to craft systems that make information more visual, more meaningful and more accessible for their prospects, residents, visitors and staff. Its TouchTour systems serve as the focal point of an “information ecosystem” that includes email- and SMS-based information sharing and integrations with property management, lead tracking and other software. For more information, visit http://www.engrain.com.
About Modern Message:
Modern Message is the creator of “Community Rewards” – a resident advocacy program that helps identify property’s resident advocates and encourages them to spread the word about their apartment community across their social networks. The program integrates multiple marketing efforts into one solution while providing incentives for consumer engagement. Residents can share any combination of tasks online about their community including, creating and posting content on social media, taking online surveys, renewing their lease, generating referrals and following properties’ social media pages to receive updates, all of which can be traded for various prizes. The company works with property management companies of all sizes across the United States in both multifamily and student housing. Modern Message was founded in 2012 and is based in Dallas, TX. For more information, visit http://www.modernmsg.com.
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