Corporate Culture Matters, Says Goodway Group

Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high tech industry is a virtual Boys Club, with approximately 70 percent of the workforce made up of men. However, one company is bucking this trend.

The programmatic advertising firm, Goodway Group, is blazing a new trail in the tech industry, not just with their innovative technology advances but also in the establishment of a corporate culture of gender advancement. Goodway Group manages digital ad campaigns and programmatic media buying on behalf of Fortune 500 companies such as GM and McDonald’s.

The third-generation, 87-year-old company was strictly a marketing print shop for 77 of those years. But in 2006, leadership transitioned the company’s previous successes and experience into an all-digital operation. With it came a remarkable exercise in how the company would redefine itself.

From the outset of the transition, Goodway made a vow to hire only the best of the best that the industry had to offer in order to ensure success moving forward. In implementing this strategy, they made the choice to hire top talent regardless of where these future employees resided. Many of the best and brightest, as it turns out, were female. Fast forward 10 years and Goodway Group now has 290 full-time employees, 284 of whom work from home – a 98 percent remote workforce. Their unique makeup and corporate culture dictate their every move.

When it comes to gender, Goodway Group has brought an extremely progressive approach to the hiring process. While it’s no secret that the high tech industry is dominated by males, Goodway’s virtual workforce allows them to make a concerted effort in increasing the numbers of women in the tech workforce. According to CNET, women make up just 29 percent of the tech workforce. But at Goodway, females make up over 70 percent of their total operation. Furthermore, women comprise 50 percent of the VP-level leadership, with 20 percent holding executive leadership roles.

“In the past 10 years, we’ve undertaken major steps to reinvent ourselves into one of the top programmatic advertising firms in the U.S.,” said Jay Friedman, COO of Goodway Group. “The tenets of our corporate culture have not only dictated success but innovation and inclusion levels we hope will become the new norm in the high tech industry.”

Goodway enjoys an unprecedented 86 percent client retention rate, much of which can be attributed to their high employee retention, due in part to the virtual workforce model: clients value account management continuity. The employees who live by the unique and established culture are the driving force behind its success. In the world of digital ad campaigns, Goodway has never subscribed to the “set it and forget it” philosophy. Rather, each campaign is managed by a real human, consistently monitoring behind the scenes to manage optimal results.

For more information, please visit Goodway on the web at www.GoodwayGroup.com.

Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.

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Nikki Darling

TrizCom PR

Office: 972-247-1369

Jo Trizila

TrizCom PR

Office: 972-247-1369