Logo
  • Press Releases
    • Technology Press Release
    • Social Pluggs
    • Press Releases
    • Legal Press Release
    • Home Decor Press Release
    • Health Press Release
    • Featured Stories
    • Entertainment & Lifestyle Press Release
    • Business News
    • Blog Stories
  • News
  • Video News
  • Create Account

Corporate Culture Matters, Says Goodway Group

Dallas, 04/18/2016 /SubmitPressRelease123/

Ad Tech Company Provides Innovative Gender Model for Industry 
Amidst talk of the gender pay gap raging through America comes another sobering statistic. The high tech industry is a virtual Boys Club, with approximately 70 percent of the workforce made up of men. However, one company is bucking this trend.
The programmatic advertising firm, Goodway Group, is blazing a new trail in the tech industry, not just with their innovative technology advances but also in the establishment of a corporate culture of gender advancement. Goodway Group manages digital ad campaigns and programmatic media buying on behalf of Fortune 500 companies such as GM and McDonald’s.
The third-generation, 87-year-old company was strictly a marketing print shop for 77 of those years. But in 2006, leadership transitioned the company’s previous successes and experience into an all-digital operation. With it came a remarkable exercise in how the company would redefine itself.
From the outset of the transition, Goodway made a vow to hire only the best of the best that the industry had to offer in order to ensure success moving forward. In implementing this strategy, they made the choice to hire top talent regardless of where these future employees resided. Many of the best and brightest, as it turns out, were female. Fast forward 10 years and Goodway Group now has 290 full-time employees, 284 of whom work from home – a 98 percent remote workforce. Their unique makeup and corporate culture dictate their every move.
When it comes to gender, Goodway Group has brought an extremely progressive approach to the hiring process. While it’s no secret that the high tech industry is dominated by males, Goodway’s virtual workforce allows them to make a concerted effort in increasing the numbers of women in the tech workforce. According to CNET, women make up just 29 percent of the tech workforce. But at Goodway, females make up over 70 percent of their total operation. Furthermore, women comprise 50 percent of the VP-level leadership, with 20 percent holding executive leadership roles.
“In the past 10 years, we’ve undertaken major steps to reinvent ourselves into one of the top programmatic advertising firms in the U.S.,” said Jay Friedman, COO of Goodway Group. “The tenets of our corporate culture have not only dictated success but innovation and inclusion levels we hope will become the new norm in the high tech industry.”
Goodway enjoys an unprecedented 86 percent client retention rate, much of which can be attributed to their high employee retention, due in part to the virtual workforce model: clients value account management continuity. The employees who live by the unique and established culture are the driving force behind its success. In the world of digital ad campaigns, Goodway has never subscribed to the “set it and forget it” philosophy. Rather, each campaign is managed by a real human, consistently monitoring behind the scenes to manage optimal results.
For more information, please visit Goodway on the web at www.GoodwayGroup.com.
About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.
###
Media Contact:  
Nikki Darling
TrizCom PR
Office: 972-247-1369
[email protected]
Jo Trizila
TrizCom PR
Office: 972-247-1369
[email protected]

Like Us on Facebook

  • Diggit
  • Pinterest
  • Twitter
  • Linkedin
  • Google+
  • Facebook
  • Reddit
  • Stumble

Related posts:

Leading Stone Processing Machinery Suppliers, Shri Bhagwati Machines PVT. LTD. Introducing Normandy 2.0. Food waste software Chic la Vie MedSpa Annual Holiday Event to Feature Select Treatment Discounts Liquipel Offers Only Smartphone Protection With Up To $150 Limited Warranty
April 19, 2016   Editor
Editor April 19, 2016 9:00 am
Business News, Press Releases, Technology Press Release advertising, Gender, Goodway Group, High Tech, women, workforce
×

Categories

  • Automotive PR
  • Blog Stories
  • Business News
  • Criminal Law
  • Dallas
  • Employment Law
  • Entertainment & Lifestyle Press Release
  • Events
  • False Clam Act
  • Featured Stories
  • Google Hangouts
  • Health Press Release
  • Home Decor Press Release
  • Legal Press Release
  • News
  • Personal Injury Law
  • Press Releases
  • Press Releases
  • Restaurant & Dining
  • Rising Star
  • Social Pluggs
  • Sports
  • Technology Press Release
  • Twitter
  • Video News
  • West Palm Beach

Recent Press Releases

  • Things to Consider Before Buying Bitcoins – Bentlee April 23, 2022
  • Methods For Getting Rid Of Stone Stains – April 23, 2022
  • The Importance of Self-Care for Your Health and Well-Being – Rabbi it firm April 23, 2022
  • Five Tampa FL Fishing Hot Spots: All You Need to Know – Jasper April 23, 2022
  • How to Write a Guest Post Pitch Email That Gets Replies – Henrik April 23, 2022
  • Why One Should Know Six Sigma Basics – Paloma Gonzalo April 23, 2022
  • Batam’s Local Culinary Recommendation That You Must Try – raihan April 23, 2022
  • ROSEN, Leading Investor Counsel, Encourages Rivian Automotive, Inc. Investors with Losses to Secure Counsel Before Important May 6 Deadline in Securities Class Action – April 23, 2022
  • Large List of Adjectives That Start with the Letter R MassTamilan Tv – Rocky April 23, 2022
  • How can we get the best packers and movers services online? – Thomas April 23, 2022
  • Where to Buy Etherium in Australia – John April 23, 2022
  • Online Dating in Los Angeles California Can Be Difficult Because of LA’s Geography – Justin April 22, 2022
  • Top 3 Free YouTube to MP3 Download Sites – Jaxon April 22, 2022
  • Aspects To Consider When Choosing Your Wedding Venue – Shehad April 22, 2022
  • Top 3 Free Music Download Sites – Levi April 22, 2022
  • Do Custom web design services in India really worth your money? – George April 22, 2022
  • Things you should be aware of Tamildada – Rabbi It Firm April 22, 2022
  • Can You Use PayPal for Online Casino Transactions? – Frankie April 22, 2022
  • Top 3 Mp3 Download Sites in the Philippines – Gabriel April 22, 2022
  • UK Road Death Numbers Rising – GPosting April 22, 2022

Share Buttons

  • Diggit
  • Pinterest
  • Twitter
  • Linkedin
  • Google+
  • Facebook
  • Reddit
  • Stumble

Tags

Boca Car Accident Lawyer business charity cosmetic surgery dallas dallas criminal defense lawyer digital marketing eBooks education Entertainment facebook finance florida google HVAC Contractor indoor air quality iPhone King Mohammed VI lender marketing Missguided MOROCCO mortgage Music nfm lending NFM Salute online forms Parcel2Go parcel delivery Philadelphia car accident lawyer real estate Royal Thai Army search engine optimization seo Small Business Social media Southern Surgical Arts technology Texas Texas criminal defense lawyer Thai Army Thailand The Harley Medical Group twitter Zara Tours

Old Stories

Copyright © 2022 Submit123PR | Press Release Service
Simple Share Buttons