Logo
  • Press Releases
    • Technology Press Release
    • Social Pluggs
    • Press Releases
    • Legal Press Release
    • Home Decor Press Release
    • Health Press Release
    • Featured Stories
    • Entertainment & Lifestyle Press Release
    • Business Press Release
    • Blog Stories
  • News
  • Video News
  • Create Account

Soulman’s Bar-B-Que Scores in Social Media-only Product Launch

Dallas, 04/22/2016 /SubmitPressRelease123/

Soulman’s Bar-B-Que has paved the way for a new kind of product roll-out that has proven engagement among the most loyal of customers. How did they do it?

Build a powerful online community and drive them into a store, add a secret code word and literally a new secret sauce. Soulman’s newest menu item, Frontier Fries, are only the second new menu item in the last 18 years of Soulman’s more than 40-year history. A week before public release of the new dish, loyal fans on Facebook, Twitter and Instagram were invited to come in and mention the code word for early access.

Brett Randle, CEO of Soulman’s, explains, “No discount, no freebies, just insider early access to a secret new item. The code word video garnered over 76,000 views and reached over 120,000 users. We were very excited to use video to reach this particular audience because they exhibit high engagement on a daily basis. The 7-day early release resulted in a lift in traffic, 50-plus in-store mentions of the code word and a great start to early sales.”

The social media team (including Denise Eiser, Mike Hartnett and Emily Gass) behind the screen know that the Soulman’s audience is incredibly engaged and dedicated to the brand. On Facebook alone they number more than 25,000. They like and share posts, and comment in brand voice. In other words, they’re the perfect audience for a sneak peek product promotion. Because they’re diehards, they love the opportunity to feel more connected with Soulman’s, and they want to talk about their love of meat. As a result, a “top secret” early release led to tons of excitement among the fan base, but also the urge to share that insider knowledge with others.

Randle adds, “Frontier isn’t a product release for the sake of attention. Soulman’s does simple, honest food well, and we felt like that positioned us particularly well for a promotion like this, because fans know we’ve got something delicious coming their way, rather than something flashy. In other words, nobody’s going to roll their eyes at this and think there’s no substance behind it. Soulman’s has built brand equity to guarantee that we will deliver.”

Eiser concludes, “Now that the secret is out of the bag, we are continuing to use online video to publicize the new dish and drive in-store demand. Our engaged early-adapter audience is now helping Soulman’s spread the word about the new item, and we’re giving them compelling and fun branded videos to share with their networks, all at a fraction of the cost of traditional TV ads.”

About Soulman’s Bar-B-Que

For more than 40 years, Soulman’s Bar-B-Que has satisfied the hardest to please barbecue lovers…Texans! Their selections of meats are cooked “low and slow” over hickory in a time-honored tradition: beef brisket, ham, hot links, sausage, turkey, chicken, pulled pork and, the crowd favorite, ribs. Ranch House Beans and Spicy Cream Corn are among the delicious homemade sides. Soulman’s currently owns and operates 15 North and East Texas locations in Cedar Hill, Dallas, Forney, Garland, Greenville, Hurst, Lancaster, Mesquite, Quinlan, Rockwall (2), Royse City, Terrell, Van and Allen. To learn more about Soulman’s Bar-B-Que, visit them online at http://www.soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.

###

Contact:

Dana Cobb

TrizCom Inc.

972-955-9747

[email protected]

Like Us on Facebook

  • Diggit
  • Pinterest
  • Twitter
  • Linkedin
  • Google+
  • Facebook
  • Reddit
  • Stumble

Related posts:

Are You One of the 40 Million Americans with a Credit Error? Paradigm Life releases “Infinite Banking 101”– it’s simple and it’s FREE! 2014 Chevy Silverado Climbs to Top of Its Class in Engine Output Default ThumbnailBoston Ford Hybrid and Electric Sales Soar
April 25, 2016   Editor
Editor April 25, 2016 8:30 am
Business Press Release, Press Releases Bar-B-Que Truck Stop, barbecue, BBQ, BBQ Catering, bbq restaurant, BBQ Restaurants
×

Categories

  • Automotive PR
  • Blog Stories
  • Business Press Release
  • Criminal Law
  • Dallas
  • Employment Law
  • Entertainment & Lifestyle Press Release
  • Events
  • False Clam Act
  • Featured Stories
  • Google Hangouts
  • Health Press Release
  • Home Decor Press Release
  • Legal Press Release
  • News
  • Personal Injury Law
  • Press Releases
  • Press Releases
  • Restaurant & Dining
  • Rising Star
  • Social Pluggs
  • Sports
  • Technology Press Release
  • Twitter
  • Video News
  • West Palm Beach

Recent Press Releases

  • VIP Capital Funding, Preparedness is Key for Small Business-Mid Sized businesses in the Uncertain Economy January 6, 2021
  • Steel Bite Pro Reviews – Ingredients Cause Side Effects or Safe Formula? Supplement Searcher Report December 29, 2020
  • Rise of Data Science, Big Data and Data Analytics – Learn Python – Preferred Language for Data Science December 27, 2020
  • Does Quietum Plus Really Work For Tinnitus and Hearing Support? Read Quietum Plus Review December 26, 2020
  • Leading Los Angeles Web Design Agency Revitalises Ecommerce for Local Business – Web Design Xpert December 3, 2020
  • Cody Wagner, Car Enthusiast & Bestselling Author Presents CodysCarConundrum.com December 3, 2020
  • Jeremy McCool, CEO at HEVO, Successfully Tests to SAE J2954 and UL Standards December 3, 2020
  • Realtor Mo Abboud Today Is a Universal Catchword for Success in overcoming personal hardship December 2, 2020
  • Teds WoodWorking Reviews: Practical Tips & Free PDF Plans On How To Work Wooden Materials – TedsWoodworking December 2, 2020
  • World’s First Inventor of Alcohol-Free Liquor Shares How His Work Attracts Competition December 1, 2020
  • Glasgow Based SEO Craig Campbell Makes Guest Appearance on Running the Bases with Small Businesses December 1, 2020
  • HeatCore Reviews | HeatCore Space Heater | Money-Saving Portable Heater Can Go Anywhere! November 29, 2020
  • Best Top Google Nest Hub Deals Report by TopWire November 28, 2020
  • Blaux Bidet Reviews – Portable and Adjustable Premium Bidet? November 23, 2020
  • Grademart.com an B2B E-commerce Marketplace for SMEs Launched to Buy and Sell Industrial Products. November 23, 2020
  • Suffolk’s Damp Proofing Experts Announce Free Damp Surveys November 23, 2020
  • Top NJ Public University The College of New Jersey Celebrates 50th Anniversary of Nationally Leading Health School November 23, 2020
  • Skinncell Pro: This Review On Skincell Pro Helps Understand Mole and Skin Tags Remover? November 22, 2020
  • 1Lumen.com Announces the Best Flashlights of 2020 November 19, 2020
  • Rita Kakati-Shah Launches Women in Business Book November 18, 2020

Share Buttons

  • Diggit
  • Pinterest
  • Twitter
  • Linkedin
  • Google+
  • Facebook
  • Reddit
  • Stumble

Tags

Boca Car Accident Lawyer business charity cosmetic surgery dallas dallas criminal defense lawyer digital marketing eBooks education Entertainment facebook finance florida google HVAC Contractor indoor air quality iPhone King Mohammed VI lender marketing Missguided MOROCCO mortgage Music nfm lending NFM Salute online forms Parcel2Go parcel delivery Philadelphia car accident lawyer real estate Royal Thai Army search engine optimization seo Small Business Social media Southern Surgical Arts technology Texas Texas criminal defense lawyer Thai Army Thailand The Harley Medical Group twitter Zara Tours

Old Stories

Copyright © 2021 Submit123PR | Press Release Service
Simple Share Buttons