The arrival of the COVID-19 crisis in 2020 has made many people more active online. Both businesses and consumers are forced to conduct transactions online. It is undeniable that a whole year of digital life has made social media an even more important part of everyone’s free time.
Brands have been turning to social media applications to meet consumers, connect with potential customers, get feedback and interact with consumers. However, since many different brands are using this strategy, how do you stand out from other brands?
To answer your question, we will provide you with five tips that social media marketing companies need to use to stay ahead of the curve of social media trends.
Create different types of content
Content can be created in many different forms. However, when creating content for today’s social media, you need to consider three main factors. Utilizing these elements will definitely help you gain more appeal, engagement and followers on social media.
A picture is worth a thousand words, and a video is worth more than 10,000. Whether it is short or long video, vertical or horizontal, VR, mobile or live broadcast, videos will continue to exist, and they are quickly becoming an important part of every marketing strategy.
Thanks to social media applications such as TikTok and Instagram, many consumers spend their time watching videos online.You need to make sure your Social media marketing company Include video in your marketing strategy. In addition, your audience should be able to consume your content natively. Therefore, make sure you use the channels through which they interact with your brand.
Our social media marketing company treats audio content as one of the most underutilized media that brands use to connect with their audience on social media. People listen to podcasts as many times as they use Facebook. You can use social media apps like Twitter Spaces or Clubhouse to connect with your audience.
You can also look for opportunities to be interviewed as a guest on a podcast or to become a co-host. Music is another great way to use audio for marketing. The type of audio strategy you choose will depend on you and/or your brand in a more natural way.
Element 3-static content
Make your text more exciting by adding smiley faces, emoticons, hieroglyphs and other elements. The social media application Twitter even makes custom emojis for important or historical events around the world, including entertainment, sports, and elections.
Many brands are becoming more accustomed to using emojis in email subject lines and ad content. You can decide to use the traditional smiley face with 1,281 characters in Unicode 8.0, or go the IKEA route by creating a custom emoji keyboard that suits your brand.
Interact and create value
Many brands and marketers believe that social media should be a way to redirect customers or potential audiences to their websites. As a professional social media marketing company, we believe that this is not the only use of social media. We don’t use social media as a retargeting tool, but instead encourage our customers to interact with their target audience while ensuring that the content they provide on these channels is of great value.
Make sure your content is consistent with organic content on social channels. For example, instead of writing a long description detailing how to do the same thing, you can create unique and creative videos that discuss how to use your product with TikTok. The reason is that the organic content on TikTok is video. Writing long-form content masquerading as a description does not work effectively on the platform.
Therefore, if your audience is on a platform that uses text, create valuable text content. If they are on a platform that uses audio, then your content should be audio. As a social media marketing company or marketer, you must use the unique characteristics of social channels to influence creativity instead of seeing them as a means to an end.
Always choose targeted coverage instead of large-scale coverage
Social media channels are improving every day, and one of the main factors contributing to their improvement is their algorithms. Each social media channel provides an algorithmic feed so that every user can enjoy tailored content from their favorite account. For businesses, this means that your high number of followers will not automatically translate into high engagement or views.
So how do you reach your target audience?
The best method a social media marketing company or marketer can take advantage of is to target your target audience through paid and organic targeting options. Plan your content around your demographics, such as the channels they use, the types of posts they participate in, the time of day they might be, etc.
Use paid targeting options to retarget audiences who have shown interest in your products or services on platforms such as Instagram, Facebook, and Twitter. You can find out who they are by looking at people who have downloaded your closed content, people who frequently participate in your posts, or potential customers who have visited your website. You should also create unique content for these audiences halfway through the marketing funnel.
Leverage people your audience trusts
It is undeniable that consumers are more inclined to trust people than brands. In the social media world, some people are called influencers and are trusted by many consumers. Unlike your brand representative, CEO, or paid celebrity spokesperson, Internet celebrities have no attachment to your brand. Consumers treat them as normal people, just like themselves, who have used services or products and commented on them.
Powerful influencer activities can bring new perspectives to your consumers, allowing you to reach new heights within your audience. Most influencers control the content and the media in which the content is shared, which may make it difficult to work with them for the first time. However, it is important that you trust the influencers you hire.
Summarize your expectations and goals before the event, and discuss the expected results with influencers. Always remember that the audience of influencers is their top priority. Keeping their information as true and truthful as possible is the key to their success, which in turn translates into the success of your event.
Share the story with your audience
Social media stories have developed into an indispensable part of social media marketing. Stories can include videos, text, pictures, and other static content. They are located directly at the top of each feed, so you are sure to get more views or engagement. Although they don’t really guarantee views and engagement, being at the top of every news source will increase your chances.
Staying ahead of social media trends depends on how you use these techniques. Not all of the above strategies apply to most brands. While some brands may prefer video creation and social channels like TikTok, other brands may find targeted advertising on Instagram and Facebook to be ideal. Consulting a professional social media marketing company will help point you in the right direction.