SEO forms the backbone of any form of digital presence – whether it be a website or an application. How well you define the SEO of your web pages commands how much traffic is going to visit you. Getting high traffic to your website or app is especially more significant for eCommerce companies since they are an FMCG market and bank on direct sales to consumers. The truth is, Nasdaq predicts that by 2040, the eCommerce market will contribute to the tune of 95% of all the purchases globally – this is reason enough to start thinking about streamlining and optimizing the SEO of your website/application.
Fortunately, there are highly effective, tried-and-tested SEO techniques that exist for eCommerce that can be adopted into your workflows to improve SEO. Better yet, you could hire an affordable SEO expert to guide you with the entire process of getting the SEO of your eCommerce establishment right. Let’s understand how.
There are three distinct aspects of SEO that help you optimize it right for the search engines: the technical aspect, the keywords aspect, and the content aspect. Each of these is discussed below turn by turn.
The technical aspect ensures that your website or application is built right for search engines to understand it and present it to your consumers when they search for items you sell.
- Crawling and indexing. Crawlers and indexers are bots that a search engine deploys to find content on your website and organize it to display when a search query is entered. You can help a search engine’s crawlers and indexers by installing your own robots.txt and sitemap.xml files in the root to make your website ready to be presented.
- Resolve errors, redirects, broken links. Having broken links that give your visitors a 404 error or too many redirects (301 error) can be frustrating, and you could lose a potential buyer. It is important to ascertain that all the links on your webpage work and show relevant content.
- Crawl budget. Setting a crawl budget is helpful when your business is large scale and has too many web pages for a search engine to crawl (over 10,000). This helps you set priorities on which web pages the crawlers should focus on.
- Page experience. Optimizing your webpage for a good user experience helps your website rank better. Regularly track the frontend performance of your website and continually check to see if the core web vitals are healthy and optimized.
- Architecture. It is important to have a flat, simple architecture for your website. This makes it easy for the crawlers to discover relevant content, and for the users to navigate your website with ease. Ideally, it shouldn’t take more than three clicks to get to the desired page.
Keywords are the single most important aspect of SEO – a starting point that helps you define other aspects of your website, like content and paid marketing campaigns. Here is how you can optimize keywords.
- Defining keywords. Conduct…