Having a local business means most of its customers are located within a maximum radius of 120 km. If you own a local business, your customers either live within walking distance or can commute to your business location easily. You need to attract more people situated within this area to gain more customers. Out of all the marketing techniques out there, the most fruitful for you can be ‘Local Marketing’.
What is Local Marketing?
Local marketing is marketing that is limited to a certain radius. The target customers are people living in that neighborhood. Marketing for a local business is not the same as marketing for a business having a wider reach. Neighborhood Marketing is about reaching out to a particular community. As a local business owner, you provide services to people residing in a specific region. Local businesses do not focus on global marketing and aim at a broader market. Their focus lies in making a greater impact in a smaller area. They do not intend to have a bigger reach. You can ensure that your target customers are aware of your business through Local Marketing or Location-based Marketing. Maybe you own a flower shop and have started a page on Facebook. The page can have many followers who have liked it. But that doesn’t mean all of them will come down to your shop to buy flowers. Local Marketing aims at a smaller community living in a particular area and turning it into customers. As a business, you only try to serve one community and become popular locally.
Best Local Marketing strategies that can help your business
If you want to attract new customers from your neighborhood and also nearby neighborhoods, try these local marketing techniques. A combination of a few of these tactics will be most effective in your local marketing.
Make a Mobile-Friendly Website
More than 50% of internet users are doing it using their mobiles. It is important to have a mobile-friendly site if you want to draw new customers. Mobile searches are more likely to reach out to you if they can browse through your website smoothly. A mobile-friendly website has larger form fields, buttons, text, and menus. Mobile users should be able to find, see and read on the go. Check whether your website is fully responsive to mobile before you move on to other strategies. Use a ‘Mobile-Friendly Test Tool’ for checking the same.
Website Optimization for Local Users
You must follow SEO best practices to optimize your website. That means doing keyword research before creating your website content. You should use local SEO-based key phrases and words while preparing your content. Owning a local business means you are serving a particular region. Mention that on your website. Think about what the people of the local community must be searching for on the internet. Maybe you should learn to use behavioral analytics tools like WatchThemLive for this. Those are the keywords you have to use, in…
