YouTube generated over 28 billion USD from advertising in 2021 alone. Similarly, it is also paying Billions of dollars to hundreds of thousands of YouTubers annually. Since everybody is earning from their channel, why shouldn’t you?
This article will walk you through numerous factors you need to be aware of if you want to get into this business.
The YouTube partner program, or YPP, is an initiative by the giant streaming service where they pay a creator for their content. In return, YouTube gets to show its ads on creators’ videos. So, it is a win-win situation for everyone.
For a channel to be monetized or get into the YPP program, it must fulfill various conditions set by the platform. The first one is to have a watch time of at least 4000hrs. After that, you need to have at least 1000 subscribers. Finally, when all conditions are fulfilled, you need to apply for monetization, and a YouTube official (not a bot) will review your application and the content quality. Likewise, you will be permitted into the YPP program if everything goes well, and your channel will be monetized.
Like every other process in this world, YouTube monetization also has rules and a few dos and don’ts.
Using Copyrighted materials.
You must not use any copyrighted materials to include in your videos. Your monetization will be canceled, but you can also lose all your hard work because of small irresponsibility.
You can ask permission from the owner before using their material, or you can use royalty-free content available on various websites.
Are you deleting a video?
It would be best to remember that deleting a YouTube video reduces your views, but your watch time does not drop. Hilariously, some “smart” people think they can outsmart YouTube by exploiting this factor. They upload excellent but copyrighted content to gain watch time. When they get the required watch time, they delete the video and send their channel for a YPP review. But guess what, they never get monetized.
The people reviewing your channel have a different set of tools and dashboards before them, and they only see the watch time, which belongs to the live videos. The watch time from the deleted videos is not taken into account.
Ultimately such channels never get monetized and frequently face long delays and, in the end, a rejection.
The solution to the “deleted video situation” is not to delete it but privatize it.
Copyright Claims and Copyright Strikes
Many people get confused by these two terms and think they are the same things. A copyright claim is when a company or owner tells YouTube that you are using their content. Until it is not proven, it will be called a claim, and you are in the safe zone.
Similarly, it becomes a copyright strike when a copyright claim gets approved. It is like a lifeline lost out of three for your channel. It means if you get three strikes, your channel gets deleted. So, it would be best to keep this side of your channel safe.