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Using Blockchain for Business Crowdfunding – Mark

As more financial and economic markets opt into digital cryptocurrencies as an alternative source of payments for brands’ goods and services, the capital funding processes for small and kickstart companies may also rely on these cryptocurrencies and NFTs. These blockchain technologies perform differently than traditional payment processes; for instance, there are transaction fees, non-compatible tokens across different blockchain networks, and transfer speeds that may limit companies when running a funding campaign. 

For this reason, startup businesses must understand how these blockchain crowdfunding systems operate and how each platform supports different business needs. To learn more about blockchain development services and the crypto technologies best suited for your business, enterprises may reach out to a local Los Angeles blockchain development company, like SunlightMedia.org.

What is Crowdfunding?

Crowdfunding is the process of accepting assistance from external parties, not associated with a specific brand’s internal operations, with the funding of scaling business productivity, growth, or project developments. No individual investors stake their earrings in the potential growth of startup businesses. In regards to blockchain technologies incorporated within crowdfunding platforms, these systems typically support an Equity Crowdfunding method, which refers to private organizations sharing equity ownership as a result of accepting donations or funds. 

As blockchain continues to trend in payment transfers, more companies may be offering to trade or reward contributors with non-fungible tokens that support a tokenomics system. The early investors claiming ownership of these initial NFTs may be able to profit more from these individual digital assets due to the rarity and the company’s potential to expand in local and global blockchain networks and markets. For companies interested in opting into blockchain crowdfunding technologies, it is recommended to review resources such as Top Strategies to Grow Crypto Marketing Businesses. 

Different Types of Crowdfunding 

When opting for a crowdfunding platform, it is helpful to understand the different types of crowdfunding methods currently used on these platforms. The different types of crowdfunding systems involve rewards, debt, equity, or donations. Typically, donations are contributions delivered directly to a business campaign to support business projects and growth. Debt funding is similar to peer-to-peer (P2P) lending, which is the distribution of funds in the form of loan types with accrued interest that must be repaid by accounts receiving the funds.

A rewards crowdfunding platform has the potential to incentivize external parties to donate to support company campaigns while returning appealing rewards such as physical brand products, discounts on services, or assets that donors may claim ownership of. Lastly, equity-type crowdfunding systems offer organizations the…



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April 23, 2022   Editor
Editor April 23, 2022 3:10 pm
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