Getting skilled at customer acquisition is one of the keys to building a successful business. But with so many different approaches and strategies available, where do you start?
Here are Several helpful Tips that we Recommend:
1. Invest in Growth Marketing
Most modern marketing strategies focus on the top of the marketing funnel. In other words, they’re focused on awareness and acquisition. And while these are integral elements, they’re not the entire funnel. Growth marketing prioritizes all stages of the customer lifecycle, from awareness all the way to referral. In doing so, it creates a self-feeding loop where an acquired customer eventually helps you acquire more customers.
Growth marketing is all about being lean and curious. Marketing strategies are implemented, split-tested, and optimized over and over again. Decisions aren’t made on gut feelings or guesses, but on data and research. It definitely requires a more patient approach, but the results are worth it.
2. Establish Authority
Customers buy from brands they know, like, and trust. And there’s no faster way to get a customer to know, like, and trust you than by establishing authority.
Establishing authority in the marketplace takes some work; however, there are some ways to speed up your results. Effective options include authoring a book, hosting a podcast, or launching a YouTube channel.
It’s also important to “boast” about your authority when you have it. For example, if you’ve written a book, you’ll want to include a picture of your book in your LinkedIn banner and mention the name of the book in your website bio.
If your business has ever been featured on any recognizable media platforms, you should include those logos on your website and in your marketing. Don’t be bashful – be strategic!
3. Give Before Asking
Most businesses mess up by asking for a sale right away. In doing so, they come across as desperate and salesy. But if you want to do it right, you should really give before asking.
Giving before asking seems like a strange approach, but it’s actually extremely effective. By leading with value, you not only establish goodwill and rapport, but you also have a chance to communicate your authority and knowledge. For example, you could give away a free eBook that talks about the problems your target customers are having. Then, on the backend of that book, you offer your product as a solution.
4. Emphasize Benefits Over Features
Your customers don’t care about what features your product has. They might say they do, but they really only care about one thing: what those features do for them. In other words, they’re a lot more interested in the benefits that your products and services provide.
When creating marketing copy and messaging, always emphasize benefits over features. This doesn’t mean you can’t talk about features – it just means that features should always be…
