8 Tips for Creating High-Performing Instagram Ads
Instagram is a platform that’s ideal for businesses and marketers to connect with their customers and build their brand. It’s one of the few social media platforms that lets you post images and videos, which is a big deal. With that in mind, you need to know how to create the best ads to give your company the most visibility on Instagram. You can do Instagram paid promotion for better optimization as well as for Instagram video ads.
However, here are 8 tips for creating high-performing Instagram ads that are sure to attract viewers.
Tips for Creating Effective Instagram Ads in 2022:
The Instagram ads manager can be an extremely effective tool for you to use in your marketing campaign. It allows you to create ads that are more targeted, while also making sure they’re relevant, effective and retargeting ads.
Here are eight high-performing tips for creating an effective Instagram ad:
Use a good image
A good image is the first step towards creating a successful ad. You should try to find an image that’s high-quality and has a lot of visual appeal. If possible, use a photo that features people or products that are relevant to your business. This will help people connect with your ad and make them more likely to engage with it.
Use motion:
Motion is one of the most powerful tools in an advertiser’s toolkit. It can capture attention, convey emotion and create a feeling of connection between an ad and its audience. When used correctly, it can create an experience that’s impossible to replicate with still images alone.
This month we’re rolling out a new feature that makes it easy to add motion to video ads in Instagram Ads Manager. Now you can choose from three preset animations — zoom, fade or pan — or customize your own transition by choosing from 15 different effects (like sliding glass doors!).
Optimize your video intro:
Video intro videos play before your main video plays, giving viewers a preview of what they’re about to watch. They work great at grabbing attention before an ad even starts playing, but they can also provide a valuable opportunity for further engagement after an ad has ended by directing people back into your app or website.
Start with your current branding and audience:
How to advertise on Instagram? If you’re already using Instagram to share photos, videos and stories, then start by importing those posts into an ad campaign. Use the hashtag feature to find posts related to your business or brand. Once you’ve found them, simply add them to your campaign.
If you don’t have any existing posts in your account, start by creating a few posts before creating a campaign. Then use hashtags and captions that match your target audience’s interests. That way, when they see your ad in their feed, they’ll recognize it as something they want!
Create a carousel that starts with a CTA:
You can use the Instagram Ads Manager to create an Instagram sponsored ads that contains…
